Award-winning crooner Adina will film a new music video for her single, Game Over, as part of a collaborative social impact campaign with 3Music.
Adina
The video, shot by all ten participants of a 5-day music video workshop put together by 3Music as part of its Music For Good Campaign, and powered by HD+, will air during main night of the 5th annual 3Music Awards.
The music video workshop is the first of several industry development projects initiated by the 3Music Awards to offer professional and thought leadership training within the music and entertainment industry. Adina’s Game Over, off her Araba album, was selected to impart practical training to participants in music videography, entrepreneurship and business management.
Ahead of the shoot, the striking singer met the trainees to interact and ideate during a masterclass session of the workshop.
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3Music Workshop trainees
“I feel excited about the project. When 3Music briefed me about their intentions, I said ‘why not?’ Obviously this is a really bold initiative designed to drive Ghanaian music. I am glad to be involved, as long as it’s propelling talent and, you know, basically helping others achieve their dreams” Adina said.
The 3Music Awards has built a reputation for supporting the marginalized in music show business, including the representation and recognition of women and other overlooked music accessories. The 5th annual 3Music Awards comes off on March 26, 2022 at the Grand Arena.
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Born to a Liberian father and Ghanaian mother, Rock’s journey began in Liberia, where he spent his early years before relocating to Ghana in 2003 amidst the civil war.
He continued his education in Greater Accra, discovering his passion for music during his junior high school days at Oblogo D/A 1 JHS from 2003 to 2006 in Greater Accra, where he stayed with his aunt.
As a student at Sammo Senior High School in Cape Coast, Rock’s talent flourished, earning him a reputation as a skilled singer and dancer. He later became the entertainment prefect, setting the stage for his future success.
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Pursuing a degree in Mathematics Education at the University of Education, Winneba, Rock connected with like-minded friends and officially launched his music career. Rock’s dedication to his craft led him to become the Entertainment Committee Chairman of his department.
During his national service in 2014, he met Eka One, a renowned sound engineer, in Assin Bereku. he collaborated with Eka One, and their partnership has been instrumental in his growth. Notable producers, including DatBeatGod and Eka One, played a pivotal role in shaping his sound.
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Social media introduced him to Whisko, a US-based Liberian artist and businessman, who signed Rock to Unlymyted Entertainment in 2022, with Eka One as his manager in Ghana.
By day, Iam Rock serves as a professional teacher under the Ghana Education Service, but by night, he brings his vibrant energy to the stage.
Rock’s latest single, “Alewa,” produced by Eka One and directed by Dvice Keyz, showcases his artistry. He has eight tracks to his credit which includes; Romantic, Dah Lady, Charm, Bany, Alewa, Heat, Follow and Am Not A W-Rapper.
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With his unique blend of Afrobeat and Liberian-Ghanaian flair, “Iam Rock” is poised to make a lasting impact on the music scene.