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3 Music Awards is about science and data — Kelly Lartey Mensah fires

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3Music Award scheme continues to send shockwaves throughout the entire African music and entertainment ecosystem with more enhanced metrics in determining who gets nominated. According to Digital Media Strategist and social media coach, Kelly Nii Lartey Mensah, the awards exceptional outputs over the years is as a result of “science and data”.

In a Facebook post cited by our reporters, Kelly wrote ” If only YouTube views are required to gain nomination at the 3 Music Awards, like Maame Grace and Akabenezer will win artiste of the year. Some people just talk keke forgetting that the award thrives on science and data.”

“The science of the awards listing is second to none and the innovation is good for the music industry, not only on Ghana but over the whole continent of Africa”

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The science used by the Board of the 3 Music Awards looks at every aspect of music consumption not only one or two but the whole music consumption enclave.

Data from these varied sources are then analysed and graded. This is why we have a system of awards. — Kelly Mensah further Explained this to our reporter.

The 3 Music Awards Board and research centre look at everything. Mainstream to digital, events and festivals, as well as any other form music is consumed, known to the board. The science means there’s a research and development team who look at the entire consumption biology of music, not just digital, throughout the year.

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3 Media Network, organizers of the prestigious annual 3 Music Awards, announced the nominees for the 2022 edition of the awards scheme, last Saturday at Teelande Tea Garden in Accra Ghana.

The nomination lists have sparked wildfires of opinion on social media between artistes and their fans — about who deserves the nomination and who does not.

 

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Source: Kelly Nii Lartey 

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Multiple Award Winning Travel & Celebrity Blogger | Teacher | Geographer | Writer| Publicist | PR Expert| Editor | Artistes Promoter| Talent Manager | Digital Marketer | Social Media Consultant | Web Entrepreneur | CEO of Sintim Media |

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Awards

CEBA 2025: Celebrating 5 Years of Honoring Excellence in Entertainment and Business⁠

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CEBA 2025: Celebrating 5 Years of Honoring Excellence in Entertainment and Business⁠

The Central Entertainment and Business Awards (CEBA) has reached a significant milestone as it celebrates its 5th anniversary under the theme “5 Years of Honoring the Best and Inspiring the Next.” Since its inception, CEBA has grown to become one of the most reputable award scheme in the Central Region; recognizing excellence in music, media, creative arts and business.

iEvents the Organizers of CEBA continues to highlight and reward individuals and brands making remarkable contributions to the region’s creative and entrepreneurial landscape.

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Over the years, CEBA has honored some of the most influential names in the entertainment and business industries like the Late Prof. Ama Atta Aidoo, David Dontoh of Agroo fame, Joojo Robertson of ‘Efie Wura’ Tv series, and several CEOs and top artists from the region. This has created a platform that motivates emerging talents and established figures alike.

The scheme has also honored media personalities, DJs, comedians, photographers, fashion designers and business moguls whose work has brought recognition and progress to the region. By celebrating these outstanding individuals, CEBA not only acknowledges their achievements but also inspires the next generation to strive for excellence.

Speaking on the launch of the 5th anniversary, iEventsGhana Executives expressed excitement about the future of CEBA. “This is just the beginning. Reaching the five-year mark means we are growing, learning, and ready to do even more. Expect new initiatives, bigger celebrations and more ways to showcase and support talents and businesses in the Central Region,” he assured.

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The Award scheme also recognizes the need to give back to society as need be. Together with corporate brands, CEBA over the past years has donated and helped refurbish a two classroom block at the Twifo Nuamakrom D/A basic school.

“We are counting on all NGO’s and corporate institutions in the region to come on board so that we can give back to society as we have always done” says the CEO.

As CEBA moves into its next chapter, the organizers remain focused on expanding its impact and influence. Plans are already underway to introduce new categories, expand partnerships and create more opportunities for creatives and entrepreneurs in the Central Region.

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With five successful years behind it, CEBA is poised to continue its mission of celebrating achievements, inspiring growth, and shaping the future of entertainment and business in Ghana.

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