Awards
3 Music Awards is about science and data — Kelly Lartey Mensah fires
3Music Award scheme continues to send shockwaves throughout the entire African music and entertainment ecosystem with more enhanced metrics in determining who gets nominated. According to Digital Media Strategist and social media coach, Kelly Nii Lartey Mensah, the awards exceptional outputs over the years is as a result of “science and data”.
In a Facebook post cited by our reporters, Kelly wrote ” If only YouTube views are required to gain nomination at the 3 Music Awards, like Maame Grace and Akabenezer will win artiste of the year. Some people just talk keke forgetting that the award thrives on science and data.”
“The science of the awards listing is second to none and the innovation is good for the music industry, not only on Ghana but over the whole continent of Africa”
The science used by the Board of the 3 Music Awards looks at every aspect of music consumption not only one or two but the whole music consumption enclave.
Data from these varied sources are then analysed and graded. This is why we have a system of awards. — Kelly Mensah further Explained this to our reporter.
The 3 Music Awards Board and research centre look at everything. Mainstream to digital, events and festivals, as well as any other form music is consumed, known to the board. The science means there’s a research and development team who look at the entire consumption biology of music, not just digital, throughout the year.
3 Media Network, organizers of the prestigious annual 3 Music Awards, announced the nominees for the 2022 edition of the awards scheme, last Saturday at Teelande Tea Garden in Accra Ghana.
The nomination lists have sparked wildfires of opinion on social media between artistes and their fans — about who deserves the nomination and who does not.
Source: Kelly Nii Lartey
Awards
Candyman Lucas Mensah to Sponsor Central Music Awards’ New Artiste of the Year Category with GH¢5,000
Renowned Ghanaian media personality and Founder of the Central Music Awards (CMA), Mr. Candyman Lucas Mensah, has pledged GH¢5,000 in sponsorship for the New Artiste of the Year category at the 15th Central Music Awards.
Candyman Lucas Mensah, Founder, Central Music Awards
Mr. Mensah made the announcement during the 15th CMA Seminar held on Saturday, August 29, 2026, at the Samrit Hotel in Cape Coast ahead of the 15th Anniversary Celebration of the prestigious Central Music Awards.
Speaking on the topic, “From an Idea to a Movement: The CMA Journey at 15,” Mr. Mensah reflected on the experiences that led to the establishment of the Central Music Awards, highlighting the challenges, achievements and lessons from the awards’ 15-year journey.
He also outlined his vision for the continued growth of the awards scheme, particularly its role in identifying, nurturing and promoting emerging musical talents from the Central Region to compete at higher levels.
Announcing the sponsorship, Mr. Mensah said his contribution was driven by his commitment to supporting emerging artistes and creating opportunities for young talents within the region.
The sponsorship will support the New Artiste of the Year category as part of activities marking the 15th anniversary of the Central Music Awards.
The seminar, held under the theme “Celebrating the Journey, Taking Stock, Building Tomorrow,”brought together musicians, artiste managers, media personalities, bloggers, content creators, event organisers and other key stakeholders in the creative industry from across the Central Region’s 22 districts.
The programme featured presentations by creative industry professionals and academics, including Dr. Margaret Delali Numekevor, Lecturer at the Department of Music and Dance, University of Cape Coast, and Nana Ekua Apeatsewah II, former Chairperson of the Musicians Union of Ghana (MUSIGA), Central Region.
The seminar was moderated by Mr. Bismark Botchwey, Deputy Communications Executive at Heritage Promotions.
The annual CMA seminar provides a platform for creatives to gain knowledge and practical insights into developing their craft, strengthening their brands, building professional networks and promoting their work to meet international standards.
Source: Bismark Botchwey | Deputy Communications Executive | Heritage Promotions | Central Music Awards
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