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3 Music Awards is about science and data — Kelly Lartey Mensah fires

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3Music Award scheme continues to send shockwaves throughout the entire African music and entertainment ecosystem with more enhanced metrics in determining who gets nominated. According to Digital Media Strategist and social media coach, Kelly Nii Lartey Mensah, the awards exceptional outputs over the years is as a result of “science and data”.

In a Facebook post cited by our reporters, Kelly wrote ” If only YouTube views are required to gain nomination at the 3 Music Awards, like Maame Grace and Akabenezer will win artiste of the year. Some people just talk keke forgetting that the award thrives on science and data.”

“The science of the awards listing is second to none and the innovation is good for the music industry, not only on Ghana but over the whole continent of Africa”

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The science used by the Board of the 3 Music Awards looks at every aspect of music consumption not only one or two but the whole music consumption enclave.

Data from these varied sources are then analysed and graded. This is why we have a system of awards. — Kelly Mensah further Explained this to our reporter.

The 3 Music Awards Board and research centre look at everything. Mainstream to digital, events and festivals, as well as any other form music is consumed, known to the board. The science means there’s a research and development team who look at the entire consumption biology of music, not just digital, throughout the year.

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3 Media Network, organizers of the prestigious annual 3 Music Awards, announced the nominees for the 2022 edition of the awards scheme, last Saturday at Teelande Tea Garden in Accra Ghana.

The nomination lists have sparked wildfires of opinion on social media between artistes and their fans — about who deserves the nomination and who does not.

 

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Source: Kelly Nii Lartey 

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Multiple Award Winning Travel & Celebrity Blogger | Teacher | Geographer | Writer| Publicist | PR Expert| Editor | Artistes Promoter| Talent Manager | Digital Marketer | Social Media Consultant | Web Entrepreneur | CEO of Sintim Media |

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Awards

Insiya Mohammed Crowned Miss Musilimah Ghana 2024

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It was a night of culture , religion , education, hope, entertainment and great expectations as the nation witnessed a spectacular display of grace, intellect, and cultural pride at the grand finale of Ghana’s all Muslims beauty pageant, Miss Musilimah Ghana .

An annual beauty pageant organized by Cruiz House Events. Held on Saturday night at the Ghana National Theatre,the event attracted community leaders, philanthropists,fashion icons, and families from across the country, all gathered to celebrate young Muslim women showcasing beauty beyond appearance.

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During the finale, each contestant presented on a topic close to their heart, ranging from youth empowerment and women’s health to Islamic education, and provided oral evidence for how they intend to carry out these projects. Other performances include cultural displays, favorite verses from the Quran , Hadith , dance , entrepreneurship pitchs , questions and answers etc, all of which culminated to arriving at selecting a winner for the night.

The event climaxed in a heart-stopping moment following the pronouncement of Insiya Mohammed , A 19-years -old change-maker from Bawku, Representing the Bissa tribe as the ultimate winner. Impressing the judges with her articulate responses and community-driven project proposals. In addition to the coveted crown, Insiya walked away with A cash prize , survivors from sponsors , Electrical appliances , a sense of great pride and the bragging rights as Miss Musilimah ghana 2024. The runners up are Asmau Abdul Wakil ,representing the Kotokoli tribe and Hamdiya issifu , representing the Dagomba tribe as First runner and 2nd runners up respectively.

Miss Musilimah Finalist

The contestants, over the past few months, participated in leadership training, workshops on entrepreneurship, and various community engagement activities as well as Charity projects to various communities. These roles prepared them adequately to harness the skill of interacting with individuals and ultimately for grand finale

Cruiz House Events, the organization house behind Miss Muslims Ghana, sees a bright future ahead for young Muslim women. Speaking to the media after the event, the CEO , Ms Hawa Alidu emphasized on the importance of opportunity driven platforms as the main motivation behind this years event hence their decision to eliminate public voting which sometimes draws people back. “Plans are already underway to launch community programs led by this year’s contestants, which will focus on education, mentorship, and charity projects across Ghana. “ she added. Organizers are also in discussions about bringing back the pageant for 2025, promising even more impactful experiences for the young Muslim women who participate. She used the opportunity to express her profound gratitude to the event sponsors who availed themselves to support this years journey and called for more sponsors going forward. She also thanked the special guests , judges, chiefs, community enthusiasts as well as families who traveled from far and near to help make this year’s event a successfully memorable.

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For Insiya Mohammed and her fellow queens , the journey has only just begun. Their new roles as role models and ambassadors are set to take them across Ghana and beyond, where they’ll engage in community-building initiatives and inspire young Muslim women to embrace their identity and leadership potential.

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