THE VOICE BEHIND THE MIC, THE MIND BEHIND THE MASTER’S: EMMANUEL KWEKU BUCKMAN’S JOURNEY TO AN MSc

Emmanuel Buckman (Mani Kay)

From radio broadcasting, tourism advocacy and postgraduate research, Emmanuel Kweku Buckman’s journey to an MSc in Communication & International Marketing is a story of persistence, professional growth and grace.

Emmanuel Kweku Buckman, popularly known as Mani Kay, has completed a significant chapter in his academic and professional journey with a Master of Science in Communication & International Marketing from the University of Gold Coast.

The achievement adds another layer to a career spanning more than a decade in media, marketing, events and tourism. Buckman began his academic journey in tourism, earning an HND in Tourism at the then Cape Coast Polytechnic before pursuing a BTech in Marketing at Koforidua Technical University, which he completed in 2020.

Professionally, he built his name in radio, working with stations including Eagle FM, Cape FM, Orange FM and ATL FM 100.5 At ATL FM, he served as a Mid-Morning Host, while also gaining experience in broadcasting, marketing and communications. His media career earned him the 2017 RTP Radio Personality of the Yearaward, followed by recognition as Best Alumnus in Media in 2018.

Outside employment, he has pursued entrepreneurship through ventures including Voice House, where he works as a voice-over artiste and communication professional. He has also been involved in MyCakeBox as the marketing lead, Heritage Promotions as the Manager and several events, promotional and creative projects.

His professional journey has increasingly been connected with tourism and destination promotion. He has worked on projects and initiatives including Inspire Cape Coast, September in Cape Coast, Fantefest Ghana, Afro Torch and the Afahye Regatta. In December 2025, he was appointed Tourism Ambassador for the Cape Coast Metropolitan Assembly, further bringing together his experience in media, marketing, events and tourism.

The decision to return to school

After years of professional experience, Buckman returned to the classroom to pursue his master’s degree. Studying on a weekend basis while maintaining his professional and business commitments required a demanding balance between work, academic responsibilities, travel and research.

The regular movement between Cape Coast and Accra became part of the journey, alongside lectures, assignments, examinations, data collection and thesis work.His master’s research focused on tourism and was particularly connected to his professional interest in destination experiences.

His thesis, titled “Experience Quality, Tourist Satisfaction, Revisit Intention at Oguaa Fetu Afahye: The Role of Variety Seeking Tendencies,” examined how visitors’ experiences influence their satisfaction and intention to revisit the Oguaa Fetu Afahye.

More than a degree for Buckman, the MSc represents more than another academic qualification. It brings together the different areas in which he has built his career in communication, marketing, media, tourism, public relations, events, entrepreneurship and research.Yet one element has remained consistent throughout: communication. The microphone gave him a voice.

Marketing gave him strategy. Tourism gave him a destination to promote. Business gave him experience. And the master’s degree has added another dimension, the academic depth. As he marks this milestone, Buckman’s story is ultimately one of continued growth.

The sleepless nights, long journeys, financial sacrifices, professional demands and academic pressure were all part of the process.

And through it all, one word remains central to how he describes the journey: GRACE. From the airwaves to the master’s, Emmanuel Kweku Buckman has completed another chapter. The degree is earned. The journey continues.

Source: Sintim Media