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5 things to know about having a side hustle — Naa Ashorkor Opines

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Renowned Ghanaian Female Radio & TV Personality Naa Ashorkor Mensah-Doku has pen down five things that corporate individuals working within the public and private sector should know when setting up side businesses for themselves alongside their day jobs.

The multiple award winning actress took to her official Facebook page to share these five tips; 

Naa Ashorkor Mensah – Doku

Last wednesday , I had an exciting conversation with a medical doctor and a telecom agent both of whom have side gigs in event planning and ushering. Here are 5 lessons I learned . You might find this useful if you have a side hustle or are thinking of starting one.

1. Your boss doesn’t have to know! Your colleagues don’t need  to know! 

Keep your side hustle matters where they belong; on the side ! If you post about your side hustle on your status, BLOCK YOUR BOSS!!!!. They might be a cool boss and all but one day , you’d get in trouble if they know too much. 

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2. How to start a business is to start a business. There is no formula . 

What works for Korkor might not work for Tsotsoo. Don’t try to model your side gig after someone else’s . What you  see on social media is never a full representation of the facts . Take advice, yes but don’t copy .

3. If your friends and family don’t support you , don’t worry, strangers on the internet will support you . 

Oftentimes we long for the support of the people in our lives, of course, they know us best and should know what’s best for us – this is not always true when it comes to  starting a business. The idea is yours. Do it . People will support you, after all  what’s the worst that can happen?

4. Don’t cheat your employer. 

Using your employer’s resources to further the course of your side gig is ‘a totally cheat’! Don’t sit at work and answer calls about your side gig, run social media and most importantly don’t take time off working hours to go run side gig errands . One day one day , your employees will do it to you! What goes around comes around – it’s a simple fact of life.

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5. Find at least one person you can trust to run things for you while you’re at work. 

Yes its a small business and you can’t afford to hire people but honey, you can’t do it all by yourself. Hire one person.

Special thanks to my guests Liana & Dr Henewaa

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Source: Naa Ashorkor Mensah-Doku 

 

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Multiple Award Winning Travel & Celebrity Blogger | Teacher | Geographer | Writer| Publicist | PR Expert| Editor | Artistes Promoter| Talent Manager | Digital Marketer | Social Media Consultant | Web Entrepreneur | CEO of Sintim Media |

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Business

Ghana’s Most Powerful CEO Is Also Its Quietest, Operating In Silence

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Africa’s next generation of business leaders may not all be household names. Some are choosing to build influence through innovation, disciplined execution, and long-term vision rather than public attention. Among them is Josiah Otoo-Mensah, the young CEO and co-founder of Luminex Logistics Ltd., a Ghana-based company working at the intersection of artificial intelligence, secure logistics, and enterprise data integration.

While many technology founders embrace the spotlight, He has deliberately remained a low-profile executive. His focus has been on building systems, developing technology, and creating an organization designed to solve some of the most complex logistical and information management challenges facing institutions.

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That philosophy is reflected in Luminex Logistics’ business model.

The company combines secure document logistics with AI-powered data solutions, positioning itself beyond the traditional definition of a courier service. Its logistics division focuses on handling sensitive deliveries that require exceptional accountability and confidentiality. These include passports, passport application documents, corporate records, legal documents, and other confidential materials for private organizations and public institutions. The company also coordinates the collection and distribution of packages arriving through Tema Harbour, streamlining last-mile delivery to verified recipients.

Security is not simply a feature of the business—it is central to its identity.

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As governments and businesses continue digitizing operations, the movement of sensitive information has become as critical as the movement of physical goods. Luminex Logistics aims to build trust by combining operational discipline with intelligent technology, creating delivery systems designed around traceability, accountability, and efficiency.

But logistics is only one side of the company’s broader ambition.

Its second pillar is an AI-driven data integration platform designed to address one of the biggest operational challenges facing modern organizations: fragmented information.

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Businesses, healthcare providers, and security organizations often store valuable data across disconnected systems. This fragmentation slows decision-making and reduces operational visibility.

Luminex Logistics is developing software intended to consolidate these data sources into a unified platform, enabling organizations to access information more efficiently and support informed strategic decisions.

The vision extends beyond software.

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It represents a broader belief that Africa’s future competitiveness will depend on intelligent infrastructure—systems capable of transforming information into actionable insight while maintaining security and operational reliability.

Those familiar with Josiah’s leadership describe an executive who prioritizes preparation over publicity. His management philosophy emphasizes building durable institutions, investing in technology, and focusing on long-term value creation rather than short-term recognition.

That approach has become increasingly rare in an entrepreneurial ecosystem often driven by visibility.

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Instead of building a personal brand first, he has concentrated on building a company.

For Ghana, where digital transformation continues to accelerate across public and private sectors, companies capable of integrating artificial intelligence with trusted operational execution could play an increasingly important role in the country’s economic development.

Whether through secure logistics or intelligent data infrastructure, Luminex Logistics reflects an ambition that reaches beyond transportation.

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It is an ambition to become part of the digital backbone supporting how organizations move information, make decisions, and operate in a data-driven future.

If successful, Josiah Otoo-Mensah’s legacy may not be defined by media appearances or conference stages. It may instead be measured by the infrastructure he helped build—systems that quietly power institutions, strengthen trust, and demonstrate how African innovation can solve African challenges while competing on a global stage.

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