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5 things to know about having a side hustle — Naa Ashorkor Opines

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Renowned Ghanaian Female Radio & TV Personality Naa Ashorkor Mensah-Doku has pen down five things that corporate individuals working within the public and private sector should know when setting up side businesses for themselves alongside their day jobs.

The multiple award winning actress took to her official Facebook page to share these five tips; 

Naa Ashorkor Mensah – Doku

Last wednesday , I had an exciting conversation with a medical doctor and a telecom agent both of whom have side gigs in event planning and ushering. Here are 5 lessons I learned . You might find this useful if you have a side hustle or are thinking of starting one.

1. Your boss doesn’t have to know! Your colleagues don’t need  to know! 

Keep your side hustle matters where they belong; on the side ! If you post about your side hustle on your status, BLOCK YOUR BOSS!!!!. They might be a cool boss and all but one day , you’d get in trouble if they know too much. 

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2. How to start a business is to start a business. There is no formula . 

What works for Korkor might not work for Tsotsoo. Don’t try to model your side gig after someone else’s . What you  see on social media is never a full representation of the facts . Take advice, yes but don’t copy .

3. If your friends and family don’t support you , don’t worry, strangers on the internet will support you . 

Oftentimes we long for the support of the people in our lives, of course, they know us best and should know what’s best for us – this is not always true when it comes to  starting a business. The idea is yours. Do it . People will support you, after all  what’s the worst that can happen?

4. Don’t cheat your employer. 

Using your employer’s resources to further the course of your side gig is ‘a totally cheat’! Don’t sit at work and answer calls about your side gig, run social media and most importantly don’t take time off working hours to go run side gig errands . One day one day , your employees will do it to you! What goes around comes around – it’s a simple fact of life.

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5. Find at least one person you can trust to run things for you while you’re at work. 

Yes its a small business and you can’t afford to hire people but honey, you can’t do it all by yourself. Hire one person.

Special thanks to my guests Liana & Dr Henewaa

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Source: Naa Ashorkor Mensah-Doku 

 

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Multiple Award Winning Travel & Celebrity Blogger | Teacher | Geographer | Writer| Publicist | PR Expert| Editor | Artistes Promoter| Talent Manager | Digital Marketer | Social Media Consultant | Web Entrepreneur | CEO of Sintim Media |

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Business

“Don’t Rush Entrepreneurship” – Kweku Etuaful Advises UCC Students

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At a time when many young people feel pressured to start businesses immediately after school, entrepreneur and media executive Mr. Kweku Etuaful delivered a timely reminder at the University of Cape Coast.

Chief Kweku Etuaful
Founder/CEO, EN.AR Limited & TW Radio

Speaking at a guest lecture organised by the Centre for Entrepreneurship and Small Enterprises Development (CESED), Mr. Etuaful challenged students to rethink what it truly means to be entrepreneurial. According to him, the foundation of entrepreneurship lies in mindset, discipline, and preparation rather than quick ventures.

Using his personal journey as an example, Mr. Etuaful explained how years spent working in structured corporate environments shaped his approach to business. His experience in finance roles across several organisations helped him develop habits of accountability, financial control, and respect for systems—qualities he believes are often underestimated by aspiring entrepreneurs.

Chief Kweku Etuaful
Founder/CEO, EN.AR Limited & TW Radio

He stressed that micro-entrepreneurship is not about starting small because of limitation, but about starting deliberately. By focusing on specific niches, managing costs carefully, and delivering consistent value, micro businesses can grow sustainably even in uncertain economic conditions.

A major focus of his address was the freelance and gig economy, which he described as a powerful entry point for students and young professionals. However, he cautioned that freelancing should be approached with the same seriousness as formal employment. Reliability, consistency, and reputation, he noted, are what separate successful freelancers from struggling ones.

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Mr. Etuaful also highlighted the importance of community and collaboration, drawing insights from Inspire Cape Coast, an initiative aimed at strengthening creative collaboration and storytelling in the Central Region. Through this experience, he said, it became clear that impact is driven more by mindset than location.

In concluding his lecture, Mr. Etuaful encouraged students to slow down, learn deeply, and build strong personal foundations before venturing into full-scale entrepreneurship. He reminded them that employment, freelancing, and entrepreneurship are not competing paths but complementary stages of growth.

Source: TW Radio

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