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“Don’t Rush Entrepreneurship” – Kweku Etuaful Advises UCC Students

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At a time when many young people feel pressured to start businesses immediately after school, entrepreneur and media executive Mr. Kweku Etuaful delivered a timely reminder at the University of Cape Coast.

Chief Kweku Etuaful
Founder/CEO, EN.AR Limited & TW Radio

Speaking at a guest lecture organised by the Centre for Entrepreneurship and Small Enterprises Development (CESED), Mr. Etuaful challenged students to rethink what it truly means to be entrepreneurial. According to him, the foundation of entrepreneurship lies in mindset, discipline, and preparation rather than quick ventures.

Using his personal journey as an example, Mr. Etuaful explained how years spent working in structured corporate environments shaped his approach to business. His experience in finance roles across several organisations helped him develop habits of accountability, financial control, and respect for systems—qualities he believes are often underestimated by aspiring entrepreneurs.

Chief Kweku Etuaful
Founder/CEO, EN.AR Limited & TW Radio

He stressed that micro-entrepreneurship is not about starting small because of limitation, but about starting deliberately. By focusing on specific niches, managing costs carefully, and delivering consistent value, micro businesses can grow sustainably even in uncertain economic conditions.

A major focus of his address was the freelance and gig economy, which he described as a powerful entry point for students and young professionals. However, he cautioned that freelancing should be approached with the same seriousness as formal employment. Reliability, consistency, and reputation, he noted, are what separate successful freelancers from struggling ones.

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Mr. Etuaful also highlighted the importance of community and collaboration, drawing insights from Inspire Cape Coast, an initiative aimed at strengthening creative collaboration and storytelling in the Central Region. Through this experience, he said, it became clear that impact is driven more by mindset than location.

In concluding his lecture, Mr. Etuaful encouraged students to slow down, learn deeply, and build strong personal foundations before venturing into full-scale entrepreneurship. He reminded them that employment, freelancing, and entrepreneurship are not competing paths but complementary stages of growth.

Source: TW Radio

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Business

MTN Ghana Engages Bloggers on Cybersecurity, AI and the Future of Digital Finance

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MTN Ghana Engages Ghanaian Bloggers and Digital Content Creators on Cybersecurity, AI and the Future of Digital Finance.

Cybersecurity, artificial intelligence (AI), digital finance and the rapidly evolving digital landscape dominated discussions as MTN Ghana hosted bloggers and digital content creators at its second Bloggers Forum at MTN House in Accra on Wednesday, September 16, 2026.

The engagement, organised in collaboration with the New Media Association of Ghana (NMAG), brought together practitioners from Ghana’s digital media ecosystem to examine emerging trends, opportunities and challenges shaping the industry.

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Delivering the opening remarks, Madam Adwoa Wiafe, Chief Corporate Services and Sustainability Officer of MTN Ghana, urged bloggers and digital content creators to embrace the ethical and responsible use of artificial intelligence to support the growth of Ghana’s digital economy.

Cybersecurity was a major focus of the forum, with participants highlighting the growing need for digital users and content creators to adopt safer online practices as digital platforms become increasingly integrated into everyday life.

Discussions also focused on MTN Mobile Money (MoMo) and its growing role in Ghana’s digital financial ecosystem. Participants examined the importance of improving public awareness and promoting secure practices to safeguard digital financial transactions.


The forum further explored the transformative impact of Artificial Intelligence on content creation, communication and the wider media industry. Participants considered the opportunities offered by emerging technologies while emphasising the need for responsible, ethical and informed adoption.

As MTN Ghana celebrates 30 years of operations, the company also reflected on its journey and contribution to Ghana’s telecommunications sector and digital transformation. The discussions provided an opportunity to consider the technological developments that could shape the next phase of the country’s digital economy.

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For members of NMAG, the forum served as a platform for direct engagement with MTN Ghana, allowing practitioners to share industry experiences, raise concerns and exchange views on issues affecting bloggers and digital content creators.

NMAG President, Eugene Osafo Nkansah, called on MTN Ghana to consider introducing a dedicated data package for bloggers and other practitioners in the new media space.

He noted that a specialised package could help digital media practitioners manage their online operations more effectively and support them in carrying out their professional responsibilities.

The proposal received positive reactions from participants, with several practitioners describing MTN’s data services as reliable and expressing support for a dedicated package tailored to the needs of bloggers and digital content creators.

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The forum underscored the importance of sustained collaboration between Ghana’s telecommunications industry and the new media community as technological advancements continue to transform how information is created, distributed and consumed.

The engagement also provided a platform for MTN Ghana and digital media practitioners to strengthen their relationship and explore opportunities for greater collaboration in Ghana’s rapidly evolving digital ecosystem.

Source: Sintim Media

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