Central Region artistes should prioritize craftsmanship and local excellence. National recognition will follow.  – Chairman K.E, CEO, EN.AR Limited

The chief executive officer of EN.AR Limited, Chairman Kweku Etuaful has called on artistes from Central Region to focus on refining their craft and celebrating local culture as a foundation for success.

Speaking during a recent engagement with stakeholders and the creative arts industry on X-Space ahead of the 13th Central Music Awards, he emphasized the importance of building strong local appeal before seeking national and international recognition.

According to him, excellence rooted in authenticity and creativity is the key to unlocking opportunities in the competitive music industry.

He highlighted that many successful artists who gained widespread recognition began their journey by creating works that resonated with their communities.

“Artistes must prioritize craftsmanship and local excellence. National recognition will follow,” Chairman K.E. stated.

He further urged musicians, producers and other stakeholders to harness the rich cultural heritage of the Central Region as inspiration for creating unique and compelling art. This, he said, would not only distinguish them but also contribute to promoting the region’s identity on bigger platforms.

The Central Region has recently gained attention for its vibrant and diverse music scene, with several rising stars making significant strides. Chairman K.E.’s advice underscores the need for global development within the region’s creative ecosystem.

By focusing on high-quality production and authentic storytelling, Central Region artistes have the potential to make their place on the national stage while fostering a sustainable creative economy locally.

The 13th Central Music Awards is scheduled for Friday, 29th November, 2024 at the Center for National Culture, CNC, Cape Coast.

Source: SintimMedia