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John Sam Applauds Government for Bold Land Act, Says It Has Brought Confidence to Ghana’s Real Estate Market

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The Chief Executive Officer of John Sam Realty, Mr. John Sam, has commended the Government of Ghana for what he described as a brave and timely intervention in the real estate sector through the enactment of the Land Act, 2020 (Act 1036). According to him, the law has helped sanitize the real estate industry by addressing long-standing issues that have hindered growth and discouraged potential investors.

In a recent statement, Mr. John Sam lauded the government for taking decisive steps to resolve what he referred to as one of the key challenges facing real estate developers and buyers the lack of transparency and security in land ownership and transactions. He emphasized that the implementation of the Land Act has brought renewed confidence to the market and sent a strong signal to both local and foreign investors that Ghana is serious about creating a safe and structured environment for property development.

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The Land Act, 2020 (Act 1036), which was passed to consolidate and reform existing laws on land and land administration, introduces a number of critical reforms. These include the requirement for compulsory registration of all land interests, streamlining of the land acquisition process, and stronger legal backing against fraudulent land transactions. It also promotes the establishment of a single land registration system, and integrates customary land management into the formal legal framework ensuring that both traditional authorities and private landowners operate within a clearer and more enforceable legal structure.

Mr. Sam noted that these legal safeguards are critical to restoring trust in the system. For years, real estate investors in Ghana have had to navigate a complex and often risky terrain, plagued by double sales, disputes over boundaries, and inadequate documentation. The new Land Act, he said, provides the structure and enforcement tools needed to eliminate such problems.

“The government has done what many before it couldn’t. This bold step has brought clarity and structure to the market, and we are already seeing the positive impact. Investor confidence is on the rise, and there is now a sense of assurance among buyers and developers,” he stated.

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He further urged Ghanaians and the investor community to take advantage of the improved legal framework and consider real estate as a credible and profitable investment option. “Real estate is the real deal for investors today,” he added. “Now that the legal risks have been significantly reduced, it is the right time to explore the opportunities this sector offers.”

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Lifestyle

“Don’t build your business around people you know” NoVisa Foodplug CEO Warns

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CEO of NoVisa Foodplug, Samira Issaka, has advised entrepreneurs to be deliberate about identifying their target customers rather than depending heavily on friends and acquaintances to sustain their businesses.

According to the foodpreneur, familiarity can sometimes become a disadvantage in business because people who know an entrepreneur personally may not always treat the business with the seriousness required.

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She explained that friends and acquaintances may feel overly comfortable asking for favours, expecting discounts or failing to pay promptly for products and services, creating challenges for business owners who depend on their personal networks for patronage.

“Before I started my food business, I already knew the people who will become my customers and was deliberate about it,” she said in a social media post.

Samira’s comments emphasise the importance of understanding the market before starting a business. For her, entrepreneurs should identify people who genuinely need what they are offering and build strategies around serving those customers.

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She further referenced a food business located close to Nsawam, where customers are willing to travel a considerable distance to purchase food. She used the example to demonstrate that customers will go out of their way for a product or service when they believe the quality and experience are worth it.

However, she stressed that separating friendship from business should not become an excuse for poor customer service.

While entrepreneurs may choose not to rely on friends to drive their businesses, they must ensure that their actual customers are satisfied with their products and services.

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Her advice comes at a time when many young entrepreneurs rely heavily on their immediate social circles when launching businesses. Although personal networks can provide an important starting point, building a sustainable business requires more than having people you know as customers.

A clear understanding of the target market, consistent quality, good customer service and the ability to attract customers beyond one’s immediate circle can ultimately determine whether a business survives and grows.

For Samira, the lesson is simple: entrepreneurs should not confuse familiarity with loyalty, and they should build businesses around value rather than relationships alone.

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