Pretoria, South Africa — Raymond Smith, founder of AfriMass Network Advocate, delivered an inspiring and timely presentation at this year’s Media Impact Africa Conference 2025, held under the theme “Media, Faith in the Era of Artificial Intelligence (AI).” The event, organized by TBN AFRICA in partnership with University of South Africa UNISA brought together thought leaders across media, technology, and faith sectors from across the continent.

In his presentation, Raymond Kofi Smith from Ghana -West Africa passionately advocated for the critical support and empowerment of Africa faith-based startups navigating today’s fast-changing digital landscape. Highlighting AfriMass Network Advocate’s groundbreaking work, he showcased how innovative media tools combined with AI are creating unprecedented opportunities for faith initiatives to expand their reach, deepen community engagement, and drive social impact across Africa.

“The intersection of media, faith, and artificial intelligence offers fertile ground for transformation,” Raymond Smith emphasized. “Faith startups bring hope and values that technology alone cannot generate. By supporting these startups with smart media advocacy and AI-powered platforms, we can amplify their voices and ensure they flourish in an increasingly digital Africa.”

Raymond underscored the necessity of responsible AI use, urging media professionals and policymakers to collaborate in creating ethical frameworks that safeguard spiritual and cultural integrity. His call to action struck a chord with attendees, signaling a new era where technology and faith coalesce to inspire and uplift communities continent-wide.

The successful presentation cements Raymond Smith and AfriMass Network Advocate as pivotal champions in the future of faith-based innovation in Africa’s media and tech ecosystem—bridging tradition with technology for sustainable spiritual and social growth.

AfriMass Network Vision:

The AfriMass (Africa Media Ad Sales Innovation Summit) is a knowledge sharing platform for media Ad sales innovationand seasoned industry professionals to develop and help empower practitioners.

AfriMass Network seeks to be Africa’s torchbearer for faith-inspired, tech-driven, and commercially sustainable media innovation — a movement where spiritual purpose and digital progress walk hand in hand.

• We envision a marketplace of moral innovation, where creativity, ethics, and technology converge to serve both the soul and society.

• We aim to empower faithpreneurs — pastors, gospel influencers, media producers, and innovators — with the tools, training, and capital to thrive in a rapidly evolving digital economy.

• Through AfriMass, sermons will become streams that cross borders, ministries will transform into media brands, and faith will be amplified through the most advanced, yet ethical, technologies of our age

“The harvest is plentiful, but the labourers are few—until now. With AI, Africa’s churches, worship centers, synagogues and enterprises can reach the corners of the digital earth.”

Let AfriMass rise—where algorithm meets anointing, and commerce kisses the cross.