Young Prs, a communication force in strategic and digital public relations, has been officially appointed as the publicist for Accra Metropolitan University (AMU), formerly known as Laweh University College. This partnership marks a significant milestone for both the university and the communications group as they work together to elevate the institution’s visibility and reputation locally and internationally.

Young Prs team with Professor Goski Alabi

The collaboration was announced during a recent meeting held at the university’s campus in Batsoona, Greater Accra Region. As part of the institution’s broader effort to rebrand and modernize its operations, Young Prs will be spearheading the university’s social media and digital outreach strategies. The move is timely, coming just months after AMU received its Presidential Charter, granting it full university status and the ability to independently award degrees and diplomas.

Young Prs brings a youthful and dynamic approach to digital storytelling and strategic communication. Their role at AMU goes beyond traditional publicity they are tasked with shaping the university’s brand narrative, engaging prospective students across digital platforms, and fostering a vibrant online presence that reflects AMU’s academic excellence and renewed identity.

By integrating digital marketing techniques with the university’s traditional outreach methods, Young Prs aims to craft a compelling and unified brand voice for AMU. The group’s appointment signifies the university’s dedication to innovation in communication, ensuring that both its local and international audiences are effectively engaged.

With a focus on strategic messaging and youth-driven campaigns, Young Prs is expected to play a central role in AMU’s journey toward becoming a leading institution of higher learning in Ghana and beyond. Their appointment underscores the importance of modern media in higher education branding and reflects AMU’s commitment to staying ahead in a competitive academic environment.