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ONErpm launches two new entities, ONErpm Enterprise Solutions and OFFstep.com

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ONErpm, one of the leading independent and forward-thinking music labels and distribution companies in the world, is proud to announce the launch of two new entities, bringing the total number of companies under its umbrella to five, with important changes to ONErpm’s core business.

The first, ONErpm Enterprise Solutions, is a Software as a Service (SAAS) platform that adapts ONErpm’s proprietary Content Management System (CMS) to cater to the unique needs of record labels and content owners seeking to grow more efficiently. This comprehensive administrative system streamlines digital distribution of music and videos and other essential day-to-day operations, including managing artist marketing campaigns; assigning work tasks to departmental employees; setting up payments; among other activities. The platform empowers companies to efficiently scale operations with transparency and has been a transformative factor for ONErpm since the inception of its CMS in 2019. Since then, ONErpm has experienced a more than fourfold increase in revenues and staff, largely due to economies of scale achieved.

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“We want to partner with like minded companies who need the technology and tools we have developed and fine tuned over the years to take their business to the next level” adds CEO Emmanuel Zunz. “We see a need for this service as there are many interesting labels that might struggle to grow in an increasingly competitive environment where having robust tech will give them the competitive edge to succeed.”

The second company, OFFstep.com, which is Enterprise Solutions first project, is the group’s new DIY offering, where independent artists can upload and distribute unlimited releases for as low as $12 per year while retaining 100% of their royalties. At this price point, OFFstep offers the most affordable plan of its kind. As a result ONErpm will only partner with artists and labels with whom it has forged relationships, and, moving forward, DIY clients will be directed to OFFstep.

Throughout its evolution ONErpm shifted its focus toward offering bespoke solutions to artists and record labels and naturally became a full-service music label and distribution provider. With OFFstep, the company better caters to the needs of DIY customers in a way they have become accustomed to, at the most competitive price point. Upgrades to intermediate and advanced plans that unlock additional features and permissions are also available.

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“Migrating ONErpm’s basic distribution service to OFFstep has been a long time coming, states Zunz. “For years we have invested in marketing personnel and built a global marketing infrastructure that can render services at scale while tackling the challenges of a constantly evolving digital market,” Zunz concludes.

With the addition of ONErpm’s publishing division introduced in 2022 and the company’s creative arm ONErpm Studios, that oversees recording and video production, ONErpm consists of five distinct entities, each with its unique focus and goals, yet that share synergies with one another.

Collectively the group provides a wider array of flexible and tailor-made services to various stakeholders in the music industry. This includes DIY artists embarking on their careers via OFFstep, emerging and established artists on a strong growth trajectory or record labels needing value-added services from ONErpm, and enterprises in different stages of development that need greater independence and flexibility leveraging ONErpm’s technology. Enterprise Solutions will also serve as a vehicle for strategic joint ventures with promising entities, as the technology can be combined with financial investments and marketing services.

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About ONErpm:

ONErpm is a leading next-generation music group and record label operating globally in 43 locations powered by a staff of 600. At its core ONErpm offers label services to artists seeking to elevate their careers, and operates one of the world’s largest music distribution platforms and YouTube Multi-Channel Networks. Offering a full suite of services that includes marketing support, supply chain tools, SAAS, business intelligence, publishing, accounting and global payment solutions, ONErpm provides the infrastructure needed to help creators and content owners succeed. As a trusted partner, ONErpm emphasizes transparency in everything it does, from executing a marketing campaign to making payments.

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Entertainment

Swagger Essel Features Kwame Nut in New Single “Maama”

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Ghanaian versatile artiste Swagger Essel has officially released a brand new single titled “Maama” featuring talented musician Kwame Nut, with production credits going to renowned producer Crossbeatz.

The song is a touching and relatable piece that highlights the daily struggles of the ordinary young man who hustles tirelessly just to survive and make his mother proud. Through emotional lyrics and a powerful delivery, “Maama” paints the picture of a determined boy child who sacrifices, works hard, and pushes through life’s difficulties with the sole aim of giving his mother a better life.

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According to Swagger Essel, the inspiration behind the song comes from the real-life experiences of many young people across Ghana and Africa who battle hardship, unemployment, and financial pressure while carrying the responsibility of supporting their families. The song serves as a voice for every young hustler who dreams of seeing their mother smile despite the challenges life throws at them.

Kwame Nut’s contribution to the song adds extra emotion and depth, blending perfectly with Swagger Essel’s energetic and heartfelt performance. The chemistry between the two artistes creates a unique sound that music lovers can easily connect with.

Produced by Crossbeatz, “Maama” combines inspirational storytelling with catchy rhythms and melodious instrumentals, making it both emotional and entertaining. The production quality reflects modern Ghanaian music influences while maintaining a strong message about family, sacrifice, and determination.

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The single is expected to resonate strongly with listeners, especially the youth, as it reflects the realities many people face in their journey toward success. Beyond the music, “Maama” also encourages young men not to give up on their dreams and to continue striving for a better future for themselves and their loved ones.

Swagger Essel continues to prove his versatility and growth in the Ghanaian music industry with this latest release. Over the years, he has remained committed to creating music that not only entertains but also inspires and motivates his audience.

“Maama” is currently available on various digital streaming platforms and is already gaining attention from music fans for its inspiring message and relatable storyline.

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Listen to the song below

 

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https://www.boomplay.com/share/album/131639687?srModel=COPYLINK&share_content=album&share_channel=copylink&share_platform=ios&srList=IOS

https://open.spotify.com/track/1M39uFNHV8NYAKGaaCfJov?si=Hm091Ym8QdGbxIguuza5gw

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