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Dunstan Guba warns of the hidden danger behind online romance

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Ghanaian cybercrime investigator Dunstan Guba has urged the public to be more alert to the ways criminals are exploiting online relationships to carry out fraud.

The warning comes at a time when social media and dating platforms have made it easier for people to meet and develop relationships with individuals they may never have encountered in person.

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Guba, a Cyber Intelligence Lead with the Ghana Police Service, has worked in cybercrime investigations and digital forensics and has also been involved in training and public education on emerging forms of digital crime.

Romance fraud is one area where the emotional nature of human relationships can be exploited for financial gain.

Unlike some forms of online fraud that involve an immediate demand for money, romance scams can develop gradually. A fraudster may first create an attractive or convincing online identity, initiate conversations with a target and spend considerable time establishing familiarity.

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The relationship can then become a channel through which the victim is manipulated.

After gaining the person’s confidence, the fraudster may introduce a financial problem and ask for assistance. In other cases, the victim may be persuaded to buy goods, send money for an alleged emergency or provide information that could later be used for further fraud.

Ghana’s Cyber Security Authority drew attention to the scale of the problem in February 2024 when it issued a public warning about romance and online shopping scams ahead of Valentine’s Day.

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The Authority reported that online shopping and romance scams accounted for losses of at least GH¢3,558,940 in 2023.

The figure underscored the financial consequences of scams that often begin with what appears to be an ordinary online interaction.

Academic research published in 2024 has also examined the methods used by romance fraudsters operating from Ghana. Research in the Journal of Economic Criminology identified a process involving the creation of deceptive profiles, selection and research of potential victims, relationship building, execution of the fraud and eventual abandonment of the target.

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That process highlights why romance fraud can be particularly difficult to identify in its early stages.

The absence of an immediate financial request does not necessarily mean that an online relationship is genuine. Fraudsters can spend weeks or months communicating with victims while collecting information about their interests, circumstances and personal lives.

International investigations have similarly drawn attention to the sophistication of romance fraud associated with Ghana. A September 2024 CBS News investigation examined cases involving American victims and scammers operating from Ghana, showing how digital communication has transformed the way such schemes are conducted.

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The growing sophistication of these crimes has placed greater emphasis on digital awareness.

Guba’s experience in cyber intelligence, digital forensics and law enforcement training gives him a perspective that extends beyond the traditional understanding of internet scams. His work has also included teaching at the Detective Training Academy, where investigators are trained in areas related to cybercrime and digital investigations.

The challenge, however, is not solely for investigators.

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As more Ghanaians use social media and online platforms to establish friendships, professional relationships and romantic connections, individuals also have a role to play in protecting themselves.

Requests for money from someone known only through the internet, repeated emergencies, pressure to keep a relationship secret or demands for sensitive financial information can all warrant closer scrutiny.

The central lesson is that familiarity online should not automatically be treated as proof of trustworthiness.

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For a country experiencing rapid growth in digital connectivity, tackling romance fraud will require more than investigations after money has been lost. Public education, responsible use of social media and greater awareness of manipulation tactics remain important tools in preventing people from becoming victims.

Guba’s work therefore reflects a broader challenge facing Ghana’s digital society: as technology creates new ways for people to connect, criminals are also finding new ways to exploit those connections.

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Lifestyle

“Don’t build your business around people you know” NoVisa Foodplug CEO Warns

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CEO of NoVisa Foodplug, Samira Issaka, has advised entrepreneurs to be deliberate about identifying their target customers rather than depending heavily on friends and acquaintances to sustain their businesses.

According to the foodpreneur, familiarity can sometimes become a disadvantage in business because people who know an entrepreneur personally may not always treat the business with the seriousness required.

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She explained that friends and acquaintances may feel overly comfortable asking for favours, expecting discounts or failing to pay promptly for products and services, creating challenges for business owners who depend on their personal networks for patronage.

“Before I started my food business, I already knew the people who will become my customers and was deliberate about it,” she said in a social media post.

Samira’s comments emphasise the importance of understanding the market before starting a business. For her, entrepreneurs should identify people who genuinely need what they are offering and build strategies around serving those customers.

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She further referenced a food business located close to Nsawam, where customers are willing to travel a considerable distance to purchase food. She used the example to demonstrate that customers will go out of their way for a product or service when they believe the quality and experience are worth it.

However, she stressed that separating friendship from business should not become an excuse for poor customer service.

While entrepreneurs may choose not to rely on friends to drive their businesses, they must ensure that their actual customers are satisfied with their products and services.

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Her advice comes at a time when many young entrepreneurs rely heavily on their immediate social circles when launching businesses. Although personal networks can provide an important starting point, building a sustainable business requires more than having people you know as customers.

A clear understanding of the target market, consistent quality, good customer service and the ability to attract customers beyond one’s immediate circle can ultimately determine whether a business survives and grows.

For Samira, the lesson is simple: entrepreneurs should not confuse familiarity with loyalty, and they should build businesses around value rather than relationships alone.

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