AfriMass Network has been selected as one of the event organizers for this year’s Ghana Digital and Innovation Week (GDIW25), a national event dedicated to celebrating and advancing Ghana’s digital transformation agenda.

As part of its participation, AfriMass Network will host a panel discussion under the session title: “Africa Media Ad Sales Innovation Summit with the theme innovation and Sustainability: Unlocking Opportunities for Media Startups and the Digital Creator Economy.”

The session will explore how innovation and sustainable strategies can drive growth within Africa’s evolving media ecosystem, particularly for startups, advertising agencies, and digital creators. It will bring together leading voices in media, advertising, and digital entrepreneurship to discuss practical ways to strengthen media monetization, build resilient business models, and enhance collaboration across the continent’s creative economy.

Speaking on the upcoming session, Mr. Raymond Smith, Founder and CEO of AfriMass Network, said: “Our participation in GDIW25 is a significant opportunity to highlight how innovation can transform Africa’s media and creative industries. At AfriMass, we believe that sustainability in the digital economy depends on empowering startups and creators with the right tools, knowledge, and partnerships to scale their ideas.”

He added that the Africa Media Ad Sales Innovation Summit aims to provide actionable insights and practical solutions to help emerging media entrepreneurs thrive in an increasingly digital and competitive environment.

Ghana Digital and Innovation Week, hosted by Impact Investing Ghana, is powered by Venture Capital Trust Fund, GIZ, and other key partners including the Ghana Chamber of Technology, Ashesi University, and the National Entrepreneurship and Innovation Program (NEIP).This year’s event will highlight the progress of Ghana’s innovation ecosystem while encouraging collaboration between policymakers, investors, startups, and digital stakeholders.

AfriMass Hosting session is in partnership with National Entrepreneurship and Innovation Program (NEIP), Maxwell Investment Group (MIG), Africa School Entrepreneurship, Atunwa Digital, New Media Association of Ghana with support from Pentecost University (Communications Studies Dept.) , Warrior King Watches, Mont Water, AladdinSnacks, mNotify, Customer Service Africa, Rhyme Consult, LeatheronCallGH, The New Africa Channel, TBN Africa, JoyBusiness, Pulse Ghana, YFM, Modern Africa, KYS Africa, theydMedianetwork, NOKTV, NOKFM, Oneplay Africa GBC, Graphiconline, myjoyonline.

AfriMass Network’s participation underscores its commitment to empowering media businesses, promoting digital innovation, and supporting sustainable growth within the African creative industry.

About Africa Media Ad Sales Innovation Summit- AfriMass
AfriMass is Africa’s leading thought leadership and professional development platform dedicated to the convergence of media, advertising, and technology across the continent.

We serve as the critical bridge, bringing together C-level media executives, ad sales leaders, digital publishers, broadcast professionals, and AdTech innovators to define the future of media monetization in Africa.

What We Do:
Innovate: Showcase cutting-edge AdTech solutions and data-driven strategies for unified “Total Video” monetization (linear, digital, and streaming).
Educate: Provide specialized training and deep-dive sessions focused on programmatic advertising, audience measurement, and sustainable revenue modeling for African media houses.
Connect: Facilitate high-level networking and strategic partnerships between media owners, policymakers investors, and the emerging Creator Economy.

AfriMass is where the business of African media gets redefined. Join our network to stay ahead of industry trends, drive commercial growth, and influence the future of the continent’s dynamic media landscape.