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AfriMass Network to Host Key Session at GDIW 2025: Mapping the Future of African Media Monetization

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AfriMass Network has been selected as one of the event organizers for this year’s Ghana Digital and Innovation Week (GDIW25), a national event dedicated to celebrating and advancing Ghana’s digital transformation agenda.

As part of its participation, AfriMass Network will host a panel discussion under the session title: “Africa Media Ad Sales Innovation Summit with the theme innovation and Sustainability: Unlocking Opportunities for Media Startups and the Digital Creator Economy.”

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The session will explore how innovation and sustainable strategies can drive growth within Africa’s evolving media ecosystem, particularly for startups, advertising agencies, and digital creators. It will bring together leading voices in media, advertising, and digital entrepreneurship to discuss practical ways to strengthen media monetization, build resilient business models, and enhance collaboration across the continent’s creative economy.

Speaking on the upcoming session, Mr. Raymond Smith, Founder and CEO of AfriMass Network, said: “Our participation in GDIW25 is a significant opportunity to highlight how innovation can transform Africa’s media and creative industries. At AfriMass, we believe that sustainability in the digital economy depends on empowering startups and creators with the right tools, knowledge, and partnerships to scale their ideas.”

He added that the Africa Media Ad Sales Innovation Summit aims to provide actionable insights and practical solutions to help emerging media entrepreneurs thrive in an increasingly digital and competitive environment.

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Ghana Digital and Innovation Week, hosted by Impact Investing Ghana, is powered by Venture Capital Trust Fund, GIZ, and other key partners including the Ghana Chamber of Technology, Ashesi University, and the National Entrepreneurship and Innovation Program (NEIP).This year’s event will highlight the progress of Ghana’s innovation ecosystem while encouraging collaboration between policymakers, investors, startups, and digital stakeholders.

AfriMass Hosting session is in partnership with National Entrepreneurship and Innovation Program (NEIP), Maxwell Investment Group (MIG), Africa School Entrepreneurship, Atunwa Digital, New Media Association of Ghana with support from Pentecost University (Communications Studies Dept.) , Warrior King Watches, Mont Water, AladdinSnacks, mNotify, Customer Service Africa, Rhyme Consult, LeatheronCallGH, The New Africa Channel, TBN Africa, JoyBusiness, Pulse Ghana, YFM, Modern Africa, KYS Africa, theydMedianetwork, NOKTV, NOKFM, Oneplay Africa GBC, Graphiconline, myjoyonline.

AfriMass Network’s participation underscores its commitment to empowering media businesses, promoting digital innovation, and supporting sustainable growth within the African creative industry.

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About Africa Media Ad Sales Innovation Summit- AfriMass
AfriMass is Africa’s leading thought leadership and professional development platform dedicated to the convergence of media, advertising, and technology across the continent.

We serve as the critical bridge, bringing together C-level media executives, ad sales leaders, digital publishers, broadcast professionals, and AdTech innovators to define the future of media monetization in Africa.

What We Do:
Innovate: Showcase cutting-edge AdTech solutions and data-driven strategies for unified “Total Video” monetization (linear, digital, and streaming).
Educate: Provide specialized training and deep-dive sessions focused on programmatic advertising, audience measurement, and sustainable revenue modeling for African media houses.
Connect: Facilitate high-level networking and strategic partnerships between media owners, policymakers investors, and the emerging Creator Economy.

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AfriMass is where the business of African media gets redefined. Join our network to stay ahead of industry trends, drive commercial growth, and influence the future of the continent’s dynamic media landscape.

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Blogger • Promoter • Digital Marketer • Creator FertyFelix.com • FXmedia LIVE • Sunyani We Dey • Online Entrepreneur

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Events

Warrior King Watches CEO Honoured with Innovative Excellence Award at HAPAwards 10th Anniversary 2026

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Ghanaian luxury watchmaker Mr Patrick Amofah recognised at the 10th anniversary of the Hollywood and African Prestigious Awards, held at Manhyia Palace in Kumasi.

Mr Patrick Amofah, Founder and CEO of Warrior King Watches, receives the Innovative Excellence Award at HAPAwards 2026.
Mr Amofah dedicates the honour to His Majesty Otumfuo Osei Tutu II, acknowledging his support and guidance in the growth of the brand.
The recognition highlights Mr Amofah’s journey from a personal passion for watch repair to building a Ghanaian luxury watch brand with international ambitions.

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The award recognises Mr Amofah’s work in advancing African craftsmanship through watchmaking and his efforts to establish Ghana as a contributor to the global luxury watch industry.

Held from 7 to 9 October 2026, the HAPAwards brought together personalities from Africa and the diaspora to celebrate achievements across entertainment, fashion, business, and the creative industries.

A Personal Journey Behind the Brand

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For Mr Amofah, the recognition represents more than a professional achievement. It reflects a personal journey shaped by family, curiosity, and a determination to pursue a craft that was once difficult to access locally.

His interest in watches began in childhood, when his mother gave him a watch every Christmas. Following his father’s death in 2017, Mr Amofah inherited his father’s watches but struggled to find the expertise needed to restore them properly.

The desire to repair his late father’s broken watch ultimately led him towards horology and, eventually, the ambition to craft luxury watches in Ghana.

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What began as a personal pursuit developed into Warrior King Watches, a brand that draws on Ghanaian heritage and contemporary design to tell African stories through its timepieces.

In dedicating the award, Mr Amofah acknowledged the people whose influence and support have been instrumental in his journey, including his late father, whose watch inspired his path into horology, and his mother, whose childhood gifts nurtured his love for timepieces.

Acknowledging the Asantehene’s Support

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Mr Amofah also dedicated the honour to His Majesty Otumfuo Osei Tutu II, the Asantehene, recognising His Majesty as a significant pillar of support for Warrior King Watches.

The relationship between the Asantehene and the brand extends beyond the award ceremony. Mr Amofah has previously presented His Majesty with bespoke solid-gold timepieces incorporating elements inspired by Asante heritage. His Majesty has also acknowledged the brand’s craftsmanship and encouraged support for indigenous businesses.

For Mr Amofah, this support has been an important source of encouragement in his ambition to build a Ghanaian luxury watch brand and contribute to the development of African watchmaking.

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The recognition also underscores the importance of creating an environment in which Ghanaian craftsmanship and indigenous businesses can continue to grow and reach wider audiences.

Advancing Ghanaian Watchmaking

Under Mr Amofah’s leadership, Warrior King Watches has developed an identity centred on craftsmanship, horological innovation, and African heritage. Its collections draw inspiration from Ghana’s history and cultural identity, with the broader ambition of contributing to the development of African watchmaking.

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The Innovative Excellence Award marks a significant moment in Mr Amofah’s journey and the continued development of Warrior King Watches. It reflects his commitment to building a Ghanaian luxury watch brand capable of contributing meaningfully to the international watchmaking industry.

For Mr Amofah, the honour is both a moment of gratitude and a renewed commitment to the work ahead: advancing Ghanaian watchmaking and demonstrating the possibilities of African craftsmanship on the global stage.

About Warrior King Watches

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Warrior King Watches is a Ghanaian luxury watch brand dedicated to craftsmanship, horological innovation, and African heritage. Through its timepieces, the brand seeks to advance the presence of Ghanaian watchmaking and showcase African creativity to the world.

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