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Central Region artistes should prioritize craftsmanship and local excellence. National recognition will follow. – Chairman K.E, CEO, EN.AR Limited

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Central Region artistes should prioritize craftsmanship and local excellence. National recognition will follow.  – Chairman K.E, CEO, EN.AR Limited

The chief executive officer of EN.AR Limited, Chairman Kweku Etuaful has called on artistes from Central Region to focus on refining their craft and celebrating local culture as a foundation for success.

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Speaking during a recent engagement with stakeholders and the creative arts industry on X-Space ahead of the 13th Central Music Awards, he emphasized the importance of building strong local appeal before seeking national and international recognition.

According to him, excellence rooted in authenticity and creativity is the key to unlocking opportunities in the competitive music industry.

He highlighted that many successful artists who gained widespread recognition began their journey by creating works that resonated with their communities.

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“Artistes must prioritize craftsmanship and local excellence. National recognition will follow,” Chairman K.E. stated.

He further urged musicians, producers and other stakeholders to harness the rich cultural heritage of the Central Region as inspiration for creating unique and compelling art. This, he said, would not only distinguish them but also contribute to promoting the region’s identity on bigger platforms.

The Central Region has recently gained attention for its vibrant and diverse music scene, with several rising stars making significant strides. Chairman K.E.’s advice underscores the need for global development within the region’s creative ecosystem.

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By focusing on high-quality production and authentic storytelling, Central Region artistes have the potential to make their place on the national stage while fostering a sustainable creative economy locally.

The 13th Central Music Awards is scheduled for Friday, 29th November, 2024 at the Center for National Culture, CNC, Cape Coast.

Source: SintimMedia

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Entertainment

Amerro Twist Returns with a Feel-Good Anthem “Friday Night”

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Ghana’s fast-rising sensation Amerro Twist is back in the spotlight with his brand-new single, “Friday Night,” a vibrant record that’s already creating waves among fans and music lovers. Known for his unique sound and captivating energy, Amerro Twist continues to solidify his place as one of the most promising new voices in the Ghanaian music scene.

This release comes right after the success of his previous viral hit featuring Tha Blackboi and Alka Youngest, which took social media by storm and earned massive attention for its catchy hooks and relatable vibe. Building on that momentum, “Friday Night” takes things up another notch — delivering a perfect blend of Afrobeats, street rhythm, and nightlife energy that captures the excitement of weekend fun.

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From the very first beat, “Friday Night” pulls listeners into an infectious groove. Amerro Twist’s smooth vocals glide effortlessly over the production, creating an atmosphere that celebrates good vibes, freedom, and connection. The record speaks directly to young people looking to unwind after a long week — a soundtrack for every hangout, party, or chill session.

Speaking about the inspiration behind the song, Amerro Twist shared that “Friday Night” is about celebrating life, even in small moments. “I wanted to create something that reminds people to let loose and enjoy themselves,” he says. “We’ve all been through a lot, and sometimes, music is that escape that brings everyone together.”

With his consistent growth, dynamic collaborations, and now “Friday Night” leading the charge, Amerro Twist is proving that he’s not just another upcoming act — he’s a movement in the making. Fans can expect more visuals, performances, and projects from the artiste in the coming months as he continues to expand his reach across Ghana and beyond.

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“Friday Night” is now available on all major streaming platforms. Turn the volume up, gather your crew, and let Amerro Twist set the tone for your weekend.

Stream Here: https://song.link/FridayNightdsp

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