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Ice Box Media Announces June 19 Release of “Cross Roads” — A Multimedia Series Highlighting the Realities of Sickle Cell Disease

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In a bold move to amplify awareness around a condition that often goes unnoticed, Ice Box Media is proud to announce the upcoming release of its latest multimedia project, “Cross Roads” a powerful and thought-provoking series centered on the lived experiences of those affected by Sickle Cell Disease (SCD). The project officially premieres on June 19, in honor of World Sickle Cell Day, and will be available across all major social media platforms.

“Cross Roads” aims to educate, inspire, and spark meaningful conversations about this inherited blood disorder that impacts millions of people globally particularly within communities of African, Mediterranean, Middle Eastern, and South Asian descent.

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Driven by its mission to tell stories that fuel social awareness and change, Ice Box Media brings together a diverse group of patients, medical professionals, caregivers, and advocates. Through deeply personal interviews and expert insights, the series explores the medical, emotional, and social challenges individuals face when living with SCD.

More than just an educational tool, “Cross Roads” also delves into the systemic issues surrounding the disease highlighting gaps in healthcare access, racial and socioeconomic disparities, and the critical need for increased funding, research, and public understanding.

“Cross Roads is not just a series,” said a spokesperson for Ice Box Media. “We believe stories have the power to heal, to challenge systems, and to connect communities. This project is about giving a voice to those who are often unheard and shining a spotlight on an issue that deserves far more attention than it receives.”
The series will roll out in episodes on Instagram, Facebook, TikTok, and YouTube, featuring a dynamic mix of documentary-style interviews, short dramatizations, expert panels, and interactive content designed to engage audiences of all ages and backgrounds. Through this multi-platform approach, Ice Box Media hopes to ignite a movement that reaches families, educators, healthcare providers, and policy makers.

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🎬 Watch the Official Trailer Now:

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Lifestyle

Meet the Face Behind Yonko TV: Nyameakoa Kwabena Mensah

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Behind every successful media brand is a visionary determined to make a difference. For Yonko TV, that visionary is Nyameakoa Kwabena Mensah, a passionate media entrepreneur whose commitment to promoting people, businesses and brands has transformed a simple idea into one of Ghana’s growing digital media platforms.

Driven by a passion for storytelling and brand visibility, Nyameakoa Kwabena Mensah founded Yonko TV with a clear mission, to provide individuals, entrepreneurs, creatives and organisations with a platform that amplifies their voices and showcases their work to wider audiences. Through dedication, consistency and innovation, he has steadily built a brand that is recognised for professionalism, creativity and results.

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Under his leadership, Yonko TV has evolved into a full-service digital media platform specialising in television and online media, social media management, business and brand promotion, event coverage, photography, videography and digital marketing. Every project undertaken reflects his belief that quality storytelling has the power to influence, inspire and create opportunities.

Nyameakoa Kwabena Mensah has earned the confidence of numerous personalities and businesses across Ghana. His growing list of clients includes Diva Rhoda, Rhanda Adjei, Janet Konadu, Heavyn Kofi, RKess Organic Mixture Skincare Products, Rakis Products and Orca Deco GH.

His professional portfolio also features collaborations with respected entertainers, gospel musicians, influencers and entrepreneurs, including Nacee, Melody Frempong, Ewurama Police, Lizzy Ntiamoah, Monica Adu Gyamfi, Abena Destiny, Georgina Osei, Iona Reine, Kidd Africa, Kojo Luda, Kuukua Koomson, Labena, Leslie, Li-Li Octave, Maame Serwaa Favor, Mabel Kuadzi, Pat Wiredu, Sandra Amponsah, Shalina, Aquia, Lilmo, Tina Bubui and The Travelogist, among many others.

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Like many entrepreneurs, Nyameakoa Kwabena Mensah’s journey has not been without challenges. Building and sustaining a media brand in Ghana’s competitive digital landscape has required resilience, especially in the face of limited financial resources, inadequate equipment and the constant need to innovate. Yet, rather than allowing these obstacles to slow him down, he has used them as motivation to work harder and continually improve the quality of his services.

His consistency has become one of his greatest strengths. Despite the challenges, Yonko TV has continued to produce compelling content, support businesses and create opportunities for talented individuals to reach new audiences. The impact of his work is reflected in the growth of the brands he promotes, the success stories of his clients and the thousands of viewers who engage with the content produced by Yonko TV.

Beyond media production, Nyameakoa Kwabena Mensah has built a reputation for professionalism, reliability and strong client relationships. These qualities have enabled him to establish lasting partnerships with businesses, public figures and organisations seeking effective media exposure and strategic brand promotion.

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For Nyameakoa Kwabena Mensah, Yonko TV is more than a media company. It is a platform dedicated to empowering others, telling meaningful stories and helping brands realise their full potential. His vision continues to drive the company’s growth as it embraces new technologies, expands its reach and creates innovative solutions for clients.

As the digital media industry continues to evolve, Nyameakoa Kwabena Mensah remains committed to excellence, authenticity and innovation. Through Yonko TV, he continues to prove that with passion, perseverance and purpose, a media platform can become a trusted partner for growth and a powerful force for positive impact.

For brands seeking greater visibility, artists looking to expand their audience, businesses aiming to strengthen their presence or event organisers in need of professional media coverage, Nyameakoa Kwabena Mensah and Yonko TV continue to offer a dependable partnership built on creativity, credibility and results.

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