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“Don’t build your business around people you know” NoVisa Foodplug CEO Warns

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CEO of NoVisa Foodplug, Samira Issaka, has advised entrepreneurs to be deliberate about identifying their target customers rather than depending heavily on friends and acquaintances to sustain their businesses.

According to the foodpreneur, familiarity can sometimes become a disadvantage in business because people who know an entrepreneur personally may not always treat the business with the seriousness required.

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She explained that friends and acquaintances may feel overly comfortable asking for favours, expecting discounts or failing to pay promptly for products and services, creating challenges for business owners who depend on their personal networks for patronage.

“Before I started my food business, I already knew the people who will become my customers and was deliberate about it,” she said in a social media post.

Samira’s comments emphasise the importance of understanding the market before starting a business. For her, entrepreneurs should identify people who genuinely need what they are offering and build strategies around serving those customers.

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She further referenced a food business located close to Nsawam, where customers are willing to travel a considerable distance to purchase food. She used the example to demonstrate that customers will go out of their way for a product or service when they believe the quality and experience are worth it.

However, she stressed that separating friendship from business should not become an excuse for poor customer service.

While entrepreneurs may choose not to rely on friends to drive their businesses, they must ensure that their actual customers are satisfied with their products and services.

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Her advice comes at a time when many young entrepreneurs rely heavily on their immediate social circles when launching businesses. Although personal networks can provide an important starting point, building a sustainable business requires more than having people you know as customers.

A clear understanding of the target market, consistent quality, good customer service and the ability to attract customers beyond one’s immediate circle can ultimately determine whether a business survives and grows.

For Samira, the lesson is simple: entrepreneurs should not confuse familiarity with loyalty, and they should build businesses around value rather than relationships alone.

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Health

Lady Annie-Ann Dodoo Unveils Shenona Foundation to Promote Teenage Pregnancy Prevention and Youth Empowerment

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Lady Annie-Ann Dodoo, Founder and CEO of Shenona Foundation and Youth Empowerment Advocate, has officially unveiled the Shenona foundation to the public, introducing a vision centred on teenage pregnancy prevention, youth empowerment and support for young people and young and single mothers.

Although the public unveiling is taking place today, Shenona Foundation has already begun implementing some of its objectives through engagements and outreach activities focused on young people and communities.

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Lady Annie-Ann Dodoo is the driving force behind the vision of Shenona Foundation.
Shenona Foundation is more than just an organisation. Shenona carries a story, a purpose and a message.
Born from a life-based experience and built on the belief that every young person and every young mother has the potential to rise, rebuild and become the hero of their story, Shenona exists as a beacon of hope, renewal, strength and guidance.
Through education, empowerment, mentorship, outreach, advocacy and support, Shenona Foundation seeks to help young people and young mothers recognise their worth, take charge of their lives and embrace the possibilities ahead.
Behind this vision is a woman who believes that if she could rise above her own challenges, others can rise too.

Shenona Foundation focuses on teenage pregnancy prevention, education and the empowerment of young people and young mothers.
Its activities include school and community outreach, reproductive health and teenage pregnancy prevention education, mentorship, mental wellness and self-worth education, healthy decision-making programmes, skills training and empowerment for young and single mothers, self-defence training, family planning awareness, community initiatives, partnerships and advocacy for stronger attention to teenage pregnancy prevention.
The foundation’s work is driven through four flagship programmes: Shenona Choices, Shenona Rise, Shenona Cares and Shenona Connect.
Through these programmes, Shenona Foundation seeks to educate, empower, support and create opportunities for young people and young mothers to recognise their potential and take charge of their lives and future.
The foundation also believes that meaningful change requires collective effort and therefore seeks to work with schools, families, communities, institutions, organisations, businesses, professionals and other stakeholders to strengthen its programmes and expand its impact.

For Lady Annie-Ann Dodoo and Shenona Foundation, the conversation around teenage pregnancy must go beyond statistics.
Teenage pregnancy is more than a statistic. Behind every statistic is a young person with dreams, potential and a future.
Shenona Foundation believes that young people and young mothers should not be defined by their circumstances. With the right support, guidance, education and opportunities, they can regain hope, discover their strength and begin again.
The foundation’s message also extends to anyone who may feel that their story has already been determined by their past.
Your story is not over. You are not defined by your circumstance. You can rise, rebuild and become who you are meant to be.
This belief is captured in Shenona Foundation’s message:
You are the hero of your story.
Lady Annie-Ann Dodoo and the Shenona Foundation invite individuals, institutions, organisations, businesses and communities to join them on this journey to create lasting impact.
Together, we can help more young people and young mothers find hope, discover their strength and become the heroes of their stories.

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