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3 Music’s Culture Daily, A Diplomatic Stance To A Mythical Manipulation – Zeal Governor Writes

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4 years ago

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3MUSIC’S CULTURE DAILY, A DIPLOMATIC STANCE TO A ‘MYTHICAL’ MANIPULATION — ZEAL GOVERNOR WRITES 

Zeal Governor – Digital Marketing Executive 

In what was an enlightening conversation between hosts and a panel of 3Music Tv and the head of Youtube Music Sub Saharan Africa, Addy Awo, I congratulate the production team for their efforts in elevating industry conversations and changing the status quo by asking valid and thought-provoking questions which only promises an industry yet to be relieved of one of its biggest drawbacks.

Not to take anything away from the equipped hosts and pundits who deliberated on issues I wished that for an issue that has been a major topic in our entertainment industry for years, its leading orchestrators in this case Kelly Nii Lartey Mensah, Jonilar, and co were invited to the studios or even put on the phone to create a two-sided conversation. This will I believe will not make such conversations intricate as it was described as “mythical”  by the Youtube Music rep.

As stated earlier, I congratulate the host and panel that questioned Addy Awo to receive answers, however, I was less intrigued as the answering of such questions were addressed with tactfulness. The answering to questions was done more in a way not to reveal some things or better still one could allude that the lady

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I probably doesn’t know much about the algorithm and how some A.I settings work as she confirmed at some point that it’s not everything she knows and at times falls on the resources available to provide certain answers.

Why am I saying this?

Speaking as an MD whom we’re about to introduce one of the finest locally develop Digital Streaming Platform with a lot of insight on how algorithms are set to work and how A.I’s are set, I feel she was trying to protect some information not to make it look like their work as head of music for Sub-Saharan YouTube Africa is not credible due to their motive as a result of conflicting interest or her patriotism or even debunk some claims just to ensure a lot of questions won’t go on her.

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When the likes of Kelly and co preach and echo for our own local executives to take charge of our space it’s a threat to them and their position and so she will say everything to make it look like it’s a myth that local executives don’t have influence in such things or understand the technical know-how in pushing content into a certain Demography or Space. Baba Sadiq asked a solid question and referred to his Tanzania feed when he logged in to TZ, but she smartly said the algorithm suggests some Content based on listenership individually and if you click on it it will recommend more, that’s so true but the question is what leads to the I.P identifying your location to recommend those Content, why do the A. I think you might love such content.

Who or what’s making the A. I feed us with such Content in the first place? That’s because when one is creating an account the requirements asks for your country and some details which help them understand where you are watching or streaming from (Locality) . At times some platforms even ask you to allow the system to locate your location.. who are those controlling those data? She Said the Algorithm automatically does that. Well what I know is the algorithm can be controlled or tempered since it’s created and is managed by humans.

Ask yourself how do people enter Apple top 10 charts and stuff after they’ve paid for activations? Are those songs indeed listened nationwide or by their biggest audience based on their data as she was trying to make it look as a reason songs automatically climb to the top of the charts?

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No, that’s because they are pushing it on their audience and helping the song get into their face by force. There are manipulations in music business and it’s more a disadvantage to you when that turf us dictated by executives who are not locals.

If I’m to write everything here it might look so long but please when such conversations are going to be discussed try get people raising such conversations  that knows exactly what they’ve been championing to actually explain or tell why they think it’s not a myth but rather a political way of suppressing us by feeding us by force with their Content. For someone who admitted that Nigerians love to empower or support their own, why can’t she and her team ensure they are deliberately pushing their Content more on us?

In all she did extremely well with most of the questions and the answers she gave and also some of the detailed information she shared out per my experience and what I have read over the years and practice on YouTube are absortly true but progress can only be made when our local executives are in these places.

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Story: By Zeal Governor

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Multiple Award Winning Travel & Celebrity Blogger | Teacher | Geographer | Writer| Publicist | PR Expert| Editor | Artistes Promoter| Talent Manager | Digital Marketer | Social Media Consultant | Web Entrepreneur | CEO of Sintim Media |

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Awards

Central Music Awards 2026: Full List of Nominees

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2 weeks ago

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October 2, 2026

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Heritage Promotions, organizers of the annual Central Music Awards (CMA), have officially unveiled the nominees for the 15th edition of the awards scheme. Heritage Promotions announced the nominees online on Friday, September 25, 2026, after concluding the nomination and assessment processes for the 2026 edition. According to the CMA Academy Calendar for August 2025 to August 2026, 261 nominees have been shortlisted across 36 award categories from 381 nomination applications received from the 22 districts of the Central Region.

This year’s edition marks the 15th anniversary of the Central Music Awards, which continues to provide a platform for recognizing, celebrating and promoting outstanding musical talent and creative excellence from the Central Region.

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The highly anticipated Artiste of the Year category features Kwesi Taadi, Kojo Vypa, Yhaw Fargo, Skyty Nero, Koffi Tome and Okintoe, who will compete for the coveted award. As part of the 15th anniversary celebrations, the winner of the New Artiste of the Year category will receive a GH¢5,000 cash prize, generously sponsored by Candyman Lucas Mensah, Founder of the Central Music Awards.

The main awards ceremony is scheduled for Saturday, November 28, 2026, at the Centre for National Culture (CNC), Cape Coast, where distinguished musicians, industry stakeholders, creatives, media professionals and music enthusiasts are expected to converge to celebrate the achievements of the region’s music industry.

Ahead of the awards night, the CMA will host a Hip-Hop Cypher featuring nominees in the Rapper of the Year category. The initiative is expected to provide a platform for nominees to showcase their lyrical abilities and creativity.

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The 3rd edition of the CMA Campus Tour will also be held at a selected Senior High School in the Central Region. The initiative is designed to inspire, motivate, and empower young people while providing an avenue to identify and showcase emerging creative talents.

The 15th edition of the Central Music Awards promises to be a significant celebration of the region’s music, creativity, and cultural heritage. Join Heritage Promotions and the Central Music Awards Academy as we celebrate, honour, and recognize outstanding musical talents from across the Central Region. The full list of nominees is as follows:

CENTRAL MUSIC AWARDS 2026: FULL LIST OF NOMINEES

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FEMALE ARTISTE OF THE YEAR

  1. Akasii – Ahomaso
  2. Mena Srekubea – Obeye
  3. Empress Christy – Asesa

CAMPUS ARTISTE OF THE YEAR

  1. Qwophi Celebrity – UEW
  2. 2. ⁠Koby Sam – UCC

EMERGING ARTISTE OF THE YEAR

  1. Kobydebrymo – Daben
  2. Maameyaa Wells – Space
  3. Big Maafo – Forever
  4. Rasfam – Sika Puduo
  5. Wittybwoy45 – Sweetheart
  6. Kwobi Founda – Angel
  7. Ohene JK – Nipa
  8. Kojo Mission – Our Pain
  9. Vhanpee – Scary Journey feat. Semenhyia
  10. RKK – Onipa
  11. Kwame Gee – Loner
  12. Sikasem – Breman
  13. Wasiukyboy – Alhamdullilah

GOSPEL SONG OF THE YEAR

  1. Empress Christy – Asesa
  2. Brother Ishmael – Nyame Beye
  3. Mena Srekubea – Obeye
  4. DSI Philip Arthur – Ogufuo Bi
  5. Healer – Amba Mu
  6. Rev Sarah Bordoh – Yesu beyi wo
  7. Edward Saah – Eye Adom (It’s by Grace)
  8. KDF – Mmere papa

GOSPEL ARTISTE OF THE YEAR

  1. Empress Christy – Asesa
  2. Brother Ishmael – Nyame Beye
  3. Mena Srekubea – W’ay3 Bi Da
  4. Healer – Amba Mu
  5. Rev Sarah Bordoh – Yesu beyi wo
  6. Edward Saah – Eye Adom (It’s by Grace)

BEST RAPPER OF THE YEAR

  1. Amankrado GH – Assin Anthem
  2. Kojo Vypa – Pray for Me
  3. Idi Kawawa – Original
  4. Kwaku Tugabwoy – Tiktok
  5. Don Proph – Most High feat. Lil Kaline
  6. Joe Mayar – The Strong Survive
  7. Skyty Nero – Free Me
  8. Koffii Tome – Ebefa
  9. Kofi Weather – I Don’t Care

BEST COLLABORATION OF THE YEAR

  1. Kweku Gentle – Blow feat. Sobolo Geng
  2. Kwesi Taadi – Migraines feat. Kelvyn Boy
  3. No Nation Gang – Never Fail feat. Kwesi Taadi
  4. Amuzu – Sika feat. Yaw Darling
  5. Don Proph – Most High feat. Lil Kaline
  6. Pope Sly – Lalalalala feat. Kofi Sika, Kwaku Tugabwoy, Hardboyy
  7. Kwaku Tugabwoy – Yenko Bi Feat. J Song, Pope Sly, Hardboyy
  8. Swagerbwoy – Mr Badman Feat. Nawala3hua
  9. Marahny – Dead or Alive feat. Kwesi Taadi
  10. Yaw40fyd – Daakye feat. EII Fokus & SS Flaco
  11. Kojo Vypa – Imposter Remix feat. Shaker
  12. Kwame Gee feat. Kofi Weather – Loner
  13. Lil Sherif – Soloku feat. Orkortor Perry
  14. Khofy Guyson – Silence feat. Orkortor Perry

DANCEHALL SONG OF THE YEAR

  1. Ato Zigaro – Messenger of Nature
  2. AK Bwoy – Rise

REGGAE SONG OF THE YEAR

  1. Bobfii Gyanta – Guidance
  2. Ato Zigaro – You Alone
  3. Adomba Effah – Deeiinn
  4. Calvin Incline – Trend Setter

MALE VOCALIST OF THE YEAR

  1. Qweku Skonzy – Slow Down
  2. Brother Ishmael – Nyame Beye
  3. Idi Kawawa – Woagyido
  4. Mr B Fly – Shame
  5. Kwobi Founda – Angel
  6. Kwesi Blak – My Lover
  7. Kwaku Cenima – Adwenfi
  8. Khofy Guyson – Silence
  9. Kwame Emma – Adom bi
  10. KDF – Mmere papa

FEMALE VOCALIST OF THE YEAR

  1. Akasii – Ahomaso
  2. Mena Srekubea – Obeye
  3. Rev Sarah Bordoh – Yesu beyi wo
  4. Empress Christy – Asesa

SOUND ENGINEER OF THE YEAR

  1. King Odyssey
  2. Master Jedi Jammah
  3. Mista Morgan Beatz
  4. Docta Flow

BEST PRODUCER OF THE YEAR

  1. Rabbis Beatz
  2. DJ Ghanapiano
  3. King Odyssey
  4. Master Jedi Jammah
  5. Baron Beatz
  6. HitBeat
  7. Docta Flow

SONG OF THE YEAR

  1. Okintoe – Abaa Abaa
  2. Amankrado GH – EX
  3. Brother Ishmael – Nyame Beye
  4. Zipbwoy – Mama Africa
  5. Skyty Nero – Free Me
  6. Orkortor Perry – Fetu Afahy3
  7. Kwesi Taadi – Joy is here feat. Quamina MP
  8. Kojo Vypa – Stay with me
  9. Lil Sherif feat. Okintoe – FanFooler

MUSIC VIDEO OF THE YEAR

  1. BadOne Sticky – My Cry
  2. Okintoe – Alphabetical Order
  3. Yhaw Fargo – Free The Youth
  4. Akasii – Ahomaso
  5. Joe Mayar – The Strong Survive
  6. Skyty Nero – Chairman 101
  7. Focus CID – No Sleep
  8. Ogatoo – Voice of the land
  9. Kojo Vypa – Stay with me
  10. Kwaku Cenima – Adwenfi
  11. YB Vybez – kae Me
  12. Calvin Incline – Trend Setter

GHANA POPULAR SONG OF THE YEAR

  1. Okintoe – Abaa Abaa
  2. Kofi Kinaata – Black Stars
  3. KiDi feat. Lasmid – Signature
  4. Okese 1 feat. Darkovibes x Sista Afia x Joey B – Don’t Come Too Close II

BEST PROMOTER – PRESENTER

  1. DJ Mozey – Golden Star 89.3mhz
  2. Mr Ikon – Mfantseman FM
  3. DJ Taifa – Coastal FM
  4. Mista Chanti – Obaatanpa Radio
  5. Audacious MzBrown – TW Radio

BEST PROMOTER – DJ

  1. DJ Joemens
  2. DJ Ayesem
  3. DJ Kobby – Hope FM
  4. DJ Abiola – Obaatanpa Radio
  5. DJ Lomo – Pink FM
  6. DJ Plaxtyk – TW Radio
  7. DJ Omar – TW Radio
  8. Selekta Lonzy – Golden Star FM 89.3 MHz

BEST PROMOTER – ONLINE

  1. XO – Khalid
  2. City Vibes TV
  3. Batanyaaman TV
  4. Assin Talks
  5. Agonaman TV
  6. Nana-Antobam Junior
  7. Believe Promotion
  8. Jeddie Hyper
  9. Araba Finest

HIPLIFE SONG OF THE YEAR

  1. Yaw Abedu – Akokudro
  2. Okintoe – Steeze
  3. Kofi Spooky – Don’t Judge Me
  4. Orkortor Perry – Fetu Afahy3
  5. X_KoBaD – Confirm
  6. Stiwizzy – Bless Me
  7. Stargod – Osagyefo
  8. Kubi Brown – Stand Firm
  9. Fr3me Kwame – On Me
  10. Don Qwez – We Go Die
  11. YB Vybez – Kae Me
  12. RKK feat. Laizy Daisy – Onipa
  13. Kwesi Blak – My Lover
  14. Kwame Emma – Adom bi

HIGHLIFE SONG OF THE YEAR

  1. Yaw Abedu – Best in Me
  2. Qweku Skonzy – Slow Down feat. Rexin
  3. Mr B Fly – Shame
  4. Kwaku Tugabwoy – Yenko Bi
  5. Orkortor Perry – No Problem
  6. Omirikisi – Kwansima feat. Kaklus
  7. Kwabena Flipz – Heaven Kor Nsem Pii
  8. Mysterious Bowtie – Yati
  9. Andy Prophett – Deaf and Dumb
  10. Yaw40fyd – Daakye feat. EII Fokus & SS Flaco

HIP POP SONG OF THE YEAR

  1. Ace Yoga – Life Shid
  2. Kojo Vypa – Stay with me
  3. Okintoe – Alphabetical Order
  4. Amankrado GH – Assin Anthem
  5. Yhaw Fargo – Believer
  6. Pope Sly – Lalalalala
  7. Kwaku Tugabwoy – Tiktok
  8. FBA Music – Enter
  9. Joe Mayar – The Strong Survive
  10. Skyty Nero – Free Me
  11. Focus CID – No Sleep
  12. Koffii Tome – Ebefa
  13. Kofi Weather – I Don’t Care
  14. Maameyaa Wells – Space

AFRO POP SONG OF THE YEAR

  1. Kweku Gentle – Blow feat. Sobolo Geng
  2. Kofi Spooky – Temper
  3. Amankrado GH – EX
  4. Yhaw Fargo – Aktive
  5. Idi Kawawa – Woagyido
  6. Swagerbwoy – Mr Badman – Afro Pop song of the year
  7. Wittybwoy45 – Sweetheart
  8. Nk Wonda – Obra
  9. Kwaku Cenima – Emotional Scene
  10. Kwaku Cenima – Adwenfi
  11. B Boi Strenja – Body

BEST MUSIC GROUP OF THE YEAR

  1. No Nation Gang
  2. Wan Heart
  3. Sobolo Geng

BEST MANAGEMENT OF THE YEAR

  1. Atrame Music Group
  2. Mena Srekubea Ministry
  3. Checkzone Family
  4. Ebefa Entertainment
  5. Caliscom Entertainment

BEST PUB/NIGHT CLUB OF THE YEAR

  1. O plus Lounge – Kasoa
  2. Dineout Pub Foods Ltd. – Swedru
  3. 2nd Kastle – Mankessim
  4. Citysip Pub and Restaurant – Cape Coast
  5. Diamond Pub – Cape Coast

BEST MASQUERADE GROUP OF THE YEAR

  1. Ohyewakomem
  2. USA
  3. Road Masters

LIVE BAND OF THE YEAR

  1. Kunamas Jama Band
  2. 2nd Kastle Band
  3. Oguaaman Band
  4. Emintsimadze Band

BEST FAN BASE OF THE YEAR

  1. Okintoe – BMC
  2. Friends of Kunamas
  3. Waguan Movement
  4. Baalokachi
  5. Guysonity Soldiers

BEST DANCE GROUP OF THE YEAR

  1. Elmina Dance Academy
  2. Monster Dance Academy
  3. A.C.H.F

BEST EVENT OF THE YEAR

  1. Yhaw Fargo – Street Made Me
  2. Kojo Vypa – MOE Concert’26
  3. Idi Kawawa – Melo Fest
  4. Koffii Tome – Ayemuye Concert
  5. Marigold Films Production Ghana – Abeadze Ahobaakese Street Carnival
  6. Kwesi Taadi – Chinese Ne Ba Concert
  7. Mista Chanti- Yellow on Black Rave Volume 3
  8. Enfrans Foundation – My Giving My Worship Season 3

INTERNATIONAL ACT OF THE YEAR

  1. Brother Ishmael – Nyame Beye (USA)
  2. Mistress Dorcas – Obra (UK)
  3. Calvin Incline – Trend Setter (Jamaica)

SONGWRITER OF THE YEAR

  1. Yhaw Fargo – Pain Changed Me
  2. Akasii – Ahomaso
  3. Brother Ishmael – Nyame Beye
  4. Idi Kawawa – Kofi Shaibu
  5. Mena Srekubea – W’ay3 Bi Da
  6. Swagerbwoy – Mr. Badman
  7. Joe Mayar – The Survivor of the Winners
  8. Skyty Nero – Free Me
  9. Orkortor Perry – No Problem
  10. Wan Heart – Bless Me
  11. YB Vybez – Kae Me
  12. Kwasi Taadi – Hear My Cry
  13. Khofy Guyson – Silence
  14. Kwame Emma – Adom bi

EP/ALBUM OF THE YEAR

  1. Yhaw Fargo – Champion Sound
  2. Joe Mayar –The Strong Survive Ep
  3. Koffii Tome – Ayemuye
  4. Kwesi Taadi – Chinese Ne Ba
  5. Kojo Vypa – 3am Thoughts
  6. Pawez RTB – Big Steppa

NEW ARTISTE OF THE YEAR

  1. Ace Yoga – Life Shid
  2. Qweku Skonzy – Slow Down
  3. Kwesi Blak – My Lover
  4. Kofi Spooky – Temper
  5. Pope Sly – Believes
  6. FBA Music – Enter
  7. Bonuz – Holding On
  8. Kenwils – Yaya Nation
  9. Ronnie – Pressures of Life
  10. A-Town YD – Different hustles
  11. Rev Sarah Bordoh – Yesu beyi wo
  12. Don Qwez – We Go Die
  13. B Boi Strenja – Lighter

ARTISTE OF THE YEAR

  1. Kwesi Taadi
  2. Okintoe
  3. Kojo Vypa
  4. Yhaw Fargo
  5. Skyty Nero
  6. Koffii Tome

 

Source: Heritage Promotions

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