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Ghanaian Musicians Should Collaborate More With the Movie Industry – Willie Chembez Shares His Experience

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In a recent interview on Class Extra Show with Zeal Nana Kweku Bliss, Ghanaian actor and creative Willie Chembez shared powerful observations from his visit to Nigeria, insights he believes can transform Ghana’s music and film industries.

Willie Chembez explained that during his time at the AFRIFF in Nigeria, he witnessed firsthand how deeply intertwined the Nigerian movie and music industries have become. One moment that stood out to him was the screening of a movie executive produced by global star Burna Boy. According to Willie Chembez, the film didn’t just feature Burna Boy’s songs, it showcased them so prominently that the audience became even more connected to the music. The synergy between visuals and sound created a renewed love for his work right there in the cinema.

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He recalled that Ghana’s own KiDi once achieved something similar, with his music playing a major role in amplifying the impact of a film. Yet, Chembez believes Ghana as a whole has not fully tapped into this powerful collaboration between music and filmmaking. To him, merging the two worlds is not just creative; it is strategic.

He stressed that musicians should see beyond producing songs purely for listening. They should begin venturing into movies, either by acting, producing, or licensing their songs for film projects. This shift, he emphasized, would allow Ghanaian music to break out of its geographical boundaries and travel across new cultural and international spaces.

Using Burna Boy as an example, Willie Chembez highlighted how the Nigerian superstar once spent significant time in Ghana while building his music career. Today, Burna Boy’s global success is a testament to the power of cross-industry collaboration, cultural exchange, and strategic positioning. He believes Ghanaian musicians can adopt similar approaches by partnering with filmmakers to broaden their reach.

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The actor is convinced that when the relationship between music and film is well managed, the result will be phenomenal, impacting not just fan bases but entire creative ecosystems. This, he said, is the pathway to pushing Ghanaian art beyond borders.

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African Dance Rhythms Electrify the Stage at African Public Service Optimum Awards 2025

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The African Public Service Optimum Awards 2025 opened with a burst of culture and excitement as African Dance Rhythms took over the stage with a performance that immediately energized the entire hall. Guests were welcomed with vibrant drumbeats, bold choreography, and colourful traditional costumes that turned the ceremony’s entrance moment into a full cultural celebration. Their performance blended heritage and contemporary movement in a way that kept the audience glued to the stage, setting a lively tone for the rest of the night.

The awards ceremony, held at the La Palm Royal Beach Hotel in Accra, was one of the year’s most anticipated gatherings celebrating excellence in public service across Africa. Even though the event focused on honouring outstanding individuals and institutions, the entertainment element brought by African Dance Rhythms reminded everyone that African creativity remains unmatched. Their appearance added warmth, excitement, and a touch of glamour to what is typically a formal and prestigious night.
The ceremony drew an impressive lineup of dignitaries, diplomats, and notable personalities. Among the distinguished guests was Hon. Dr. Ken Kwame Kwaku, the Honorary Consul for Tanzania in Accra, whose presence added a diplomatic shine to the evening.
Institutional heads, award nominees, and invited officials all enjoyed a perfect blend of official recognition and cultural entertainment, creating a balanced atmosphere of prestige and celebration.

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The performance by African Dance Rhythms stood out as one of the most memorable moments of the night. It reminded attendees of the power of African art to tell stories, command attention, and elevate important events. Their rhythmic display brought excitement, pride, and a sense of unity to the ceremony, leaving guests with an experience that was both entertaining and culturally uplifting.

African Dance Rhythms is a Ghana-based ensemble that brings traditional African drumming, dance, and storytelling to life through performances and workshops. They showcase authentic Ghanaian rhythms such as Kete, Adowa, Kpanlogo, and Agbadza, often engaging audiences with interactive drumming and dance experiences. Their mission is to preserve and share African cultural heritage while creating joyful, immersive experiences for schools, festivals, and global audiences.

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