Connect with us

Showbiz

Spotify Appoints Irvine Partners as Sub-Saharan Africa PR Agency

Published

on

Music streaming platform Spotify has announced Irvine Partners, a multi-national public relations and integrated marketing agency as its communications account in Sub-Saharan Africa.

They commenced work last month and will head its PR activities in Nigeria, Ghana, Kenya, Uganda, and Tanzania.

Advertisement

Mr. Michelle Atagana, Head of Communications and Public Relations for Sub-Saharan Africa, Spotify, says that championing new genre discovery by being a leading partner for creators is a big focus for the brand.

“With Irvine Partners on board as our communications agency, we look forward to strengthening our positioning and commitment to the African market. Music, creativity, and storytelling are a great part of African culture, and we’re focusing on articulating Spotify’s offering for listeners and creators across the continent,” says Mr. Atagana.

There has been exponential growth in interest in African music, particularly Afrobeats, Amapiano and Gengetone, and Spotify aims to amplify artists from the continent.

Advertisement

Earlier this year, Spotify Africa introduced their EQUAL Artist Programme — their latest commitment to fostering equity for women in music globally. DBN Gogo, a DJ based in South Africa, was October’s Artist of the Month. Previous Artists of the Month include Nigerian star Tiwa Savage and Kenya’s Ssaru wa Manyaru.

“Film does well on our continent, as does arts and culture, and with the rise of self-publishing artistes, we’re continually introduced to new talent in our own backyard. There is massive potential for Africa’s musicians and creatives, and we believe that Spotify Africa is well placed to be part of a movement that is calling on decision-makers and audiences to open up the industry and to diversify it with multi-layered talent and artistry. We’re looking forward to being part of this new entertainment with Spotify,” says Irvine Partners CEO, Rachel Irvine.

Spotify is the world’s most popular audio streaming subscription service, with a community of more than 356 million monthly active users and 158 million Premium subscribers.

Advertisement

With a presence in 178 markets, and more than 70 million tracks (including 2.6 million podcast titles), it has transformed the way people access and enjoy music and podcasts. Spotify is therefore well placed to provide relevant commentary on music and audio streaming, with a focus on the African continent.

Source: GNA

Advertisement

Blogger • Promoter • Digital Marketer • Creator FertyFelix.com • FXmedia LIVE • Sunyani We Dey • Online Entrepreneur

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

Entertainment

Amerro Twist Announces Debut Album ‘Twistify’

Published

on

TeamTwist Music frontman – Amerro Twist has announced the release of his debut long-length Album titled ‘Twistify’.

He made this known to the general public via his Instagram page on the 26th of April 2022 with a caption and flyer that encompasses details of his debut album.

Advertisement

The details from the post revealed the the number of days he’s been working on his debut album and today is Day 203 of the Making of Twistify Album. The official release of the album which is unknown.

See screenshot below

Amerro Twist Instagram Post

He’s currently out with a New song Titled Rage – Available on all digital stores

https://linktr.ee/AmerroTwist

Advertisement

 

Advertisement
Continue Reading
Advertisement

Facebook

Featured

Animals3 days ago

Get to know Jellyfish today

JELLYFISH is sea animal with a thick layer of jellylike material. Jellyfishes are classified in the coelenterates, that is the...

Education5 days ago

UCC Opens Regular Undergraduate Admissions For 2022/2023 Academic Year

The University of Cape Coast has finally open admission application for regular undergraduate students to enroll for the 2022/2023 academic...

Awards7 days ago

Roy X Taylor grabs Five Nominations At Central Entertainment and Business Awards

Roy X Taylor grabs Five Nominations At Central Entertainment and Business Awards Nominees for the Central Entertainment and Business Awards...

Entertainment7 days ago

KiDi Unveiled As New Brand Ambassador For KFC Ghana

KiDi Unveiled As New Brand Ambassador For KFC Ghana Touch It hitmaker and Lynx Entertainment singee Kidi has been unveiled...

News1 week ago

Fatty B – Dede (Prod. by EmrysBeats)

Rising Act Fatty B dishes out another Tune for the culture “Dede” and production credit goes to EmrysBeats. Download, Listen...

Music1 week ago

Lit – Put It On Me (M&M by FimFim) 

Bosscity frontman Lit comes through with another banging tune for the Gyal dem and He calls this one “Put It...

News1 week ago

Nana B Outlines 10-Point Strategic Organizational Plan As Next NPP National Organizer

The incumbent National Youth Organizer for the ruling New Patriotic Party, Henry Nana Boakye ESQ, better known as Nana B...

Central Region1 week ago

Eunice Aba Sackey defeats NPP incumbent Women’s Organizer in Cape Coast North with a landslide result of 418.

The New Patriotic Party (NPP) newly elected Women’s Organizer in the Cape Coast North Constituency, Eunice Aba Sackey has shockingly...

Competition1 week ago

First-year GIJ Student, Mawuse Agbolosu Crowned Best And Youngest Speaker In Ghana

FIRST YEAR GIJ STUDENT-MAWUSE AGBOLOSU- CROWNED BEST AND YOUNGEST SPEAKER IN GHANA. A first-year GIJ student, Agbolosu Mawuse Abla, has...

Awards1 week ago

KiDi wins Artiste of The Year and Other Four Awards. [Full List of Winners]

KiDi wins Artiste of The Year and Other Four Awards. [Full List of Winners] The 23rd edition of Ghana’s biggest...

Advertisement

Trending