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Nana Ofosuaa Ayim honoured as ‘Woman of the Year in Cultural Arts’

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Nana Ofosuaa Ayim honoured as Woman of the Year in Cultural Arts

Nana Ofosuaa Ayim, a well-known writer, filmmaker, and arts historian who is also the founder of the ANO Institute of Arts and Knowledge, has been awarded the ‘Woman of the Year’ in Cultural Arts Award.

She got the award on Sunday night, during a ceremony honoring a number of female leaders who have had a major effect on Ghanaian society.

Nana Ofosuaa Ayim has earned a slew of accolades in recent years, including Woman of the Year.

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Okayafrica called her one of the 12 African women creating history in 2016 and one of the 100 women of 2020.

She was also named one of Apollo’s ’40 under 40,’ one of The Africa Report’s 50 African Trailblazers, and a Quartz Africa Innovator in 2017.

She was also honored by LACMA with the 2015 Art & Technology Award and the 2016 AIR Award.

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The event recognized Abena Osei-Poku, the MD of Absa Bank Ghana, Doreen Andoh of the Multimedia Group, Shirley A. Botchway, the Foreign Affairs Minister, actress Akofa Edjeani, and musician Becca.

The honorees were chosen by a savvy panel of achievers who applied clear and objective criteria to ensure that the final list included the most deserving women in diverse areas.

Nana Ofosuaa Ayim’s biography

Nana Ofosuaa Ayim is the founder of the ANO Institute of Arts and Knowledge and is a writer, filmmaker, and art historian. She is the founder of the Pan-African Cultural Encyclopaedia, the Mobile Museums Project, and the curator of Ghana’s first pavilion at the Venice Biennale.

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Her debut novel, The God Child, was released by Bloomsbury in 2019 and Penguin in German in 2021.

She has created award-winning videos for Tate Modern, LACMA, and The New Museum, among others. She is a lecturer at the Architectural Association in London, where she teaches a history and theory course.

She received the Art & Technology Award from LACMA in 2015; the 2016 AIR Award, which seeks to honor and celebrate extraordinary African artists who are committed to producing provocative, innovative, and socially-engaged work; a 2018 Soros Arts Fellowship; and was appointed to the Advisory Council of Oxford University’s Cultural Programming.

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She is presently serving as an unpaid Special Advisor on Museums and Cultural Heritage to Ghana’s Minister of Tourism, Arts and Culture, where she is monitoring efforts to reform the museum system.

Her major focus is how to make museums relevant to all communities in Ghana, not just a select few, and to transform them into spaces where Ghanaians can see themselves reflected and have their views heard.

She’s traveled the length and width of the nation, speaking with fisherman, weavers, charcoal merchants, farmers, professors, and attorneys, among others, about what they want to see and do.

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This will be depicted in a film that will be on Ghanaian television soon. She’s also assembled a team of legal, financial, and structural specialists to examine the present museum environment and propose reforms to establish museums that are appropriate for Ghana.

The study may be seen at www.ghanaheritagefuture.com.

On her website, www.nanaoforiattaayim.com, on Instagram @nanaoforiattaayim, on Twitter @OforiattaAyim, and on Facebook @nanaoayim, you can keep up with her activities.

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Lifestyle

“Don’t build your business around people you know” NoVisa Foodplug CEO Warns

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CEO of NoVisa Foodplug, Samira Issaka, has advised entrepreneurs to be deliberate about identifying their target customers rather than depending heavily on friends and acquaintances to sustain their businesses.

According to the foodpreneur, familiarity can sometimes become a disadvantage in business because people who know an entrepreneur personally may not always treat the business with the seriousness required.

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She explained that friends and acquaintances may feel overly comfortable asking for favours, expecting discounts or failing to pay promptly for products and services, creating challenges for business owners who depend on their personal networks for patronage.

“Before I started my food business, I already knew the people who will become my customers and was deliberate about it,” she said in a social media post.

Samira’s comments emphasise the importance of understanding the market before starting a business. For her, entrepreneurs should identify people who genuinely need what they are offering and build strategies around serving those customers.

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She further referenced a food business located close to Nsawam, where customers are willing to travel a considerable distance to purchase food. She used the example to demonstrate that customers will go out of their way for a product or service when they believe the quality and experience are worth it.

However, she stressed that separating friendship from business should not become an excuse for poor customer service.

While entrepreneurs may choose not to rely on friends to drive their businesses, they must ensure that their actual customers are satisfied with their products and services.

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Her advice comes at a time when many young entrepreneurs rely heavily on their immediate social circles when launching businesses. Although personal networks can provide an important starting point, building a sustainable business requires more than having people you know as customers.

A clear understanding of the target market, consistent quality, good customer service and the ability to attract customers beyond one’s immediate circle can ultimately determine whether a business survives and grows.

For Samira, the lesson is simple: entrepreneurs should not confuse familiarity with loyalty, and they should build businesses around value rather than relationships alone.

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